subject: 5 Easy Tips To Gain New Business [print this page] Fed up with spinning your wheels and chasing one system after another? If youre looking for clarity, focus and hands-on results, use these 5 coaching tips to gain new businessfast.
Theres a lot of great tips out there for presenting, selling and winning new business. But sometimesit just feels like youre chasing your tail trying one thing after another. How can you land on something that worksand yields repeatable success?
My coaching clients often ask me for tips to gain new business. When we sit side-by-side, we brainstorm specific actions that build on individual strengths. While we cant dive into such detail in this post, here are 5 essentials that consistently attract new business.
Tip 1. Be Authentic
Much like datingbe yourself from the first encounter. Speak openly and naturally so that clients understand your business and your style. If you start out in a genuine and real manner, its easy to keep going.
Authenticity is your strongest asset. Why? Because theres only one you. When prospects and clients get to know youtheyll rely on your open and honest style.
Tip 2. Use Your Strengths
Last week I coached a gentleman who was terrific with metaphors. He was off the chart in coming up with stories, examples and anecdotes. But he was trying to present dry data without any emotion. Guess what my advice was?
Use your strengths. There are plenty of people who would give an arm and a leg to whip up metaphors so quickly and easily. Go with that.
Now of course, if your strength lies somewhere elseuse that. If youre a wizard at the whiteboard, grab a marker and show your sketches. If youre a master at words, spell out your message so everyone gets it.
Tip 3. Simplify Complex Stuff
Life can be complicated. Business solutions are often complex. But your presentation must be simple. Simplify complex concepts, processes and procedures.
Make the complex stuffsimple.
The fastest way to do this? Show a single sketch. Draw while the audience watches. Keep it profoundly simple to draw and simple to understand. Oh. One more thing. A simple drawing on one page sends a message to your clients and prospects. It sings out: we make the complex stuff simple.
Who doesnt want more of that?
Tip 4. Show A Compelling Story
Theres no shortage of data. But there is a drought on powerful stories. Why are stories so important? They are easy to understand, easy to getand easy to retell.
The best story of all? One you can tell and show with a visual sketch. My clients always love stories that combine Tip 3 and Tip 4. Heres a few examples:
3 Steps To Success
Show three steps and fill in the blanks while you draw the story.
Before and After
A classic. Show before and after photos or icons.
The Big Aha!
Show the shocking fact, quote or statistic.
By keeping your story simple and easy to understand, your clients and prospects instantly get the point.
Tip 5. Connect The Dots
You wouldnt believe how many people forget this tip. Its easy to understand, really. Youre immersed in your presentation and business value. You know your data inside and out. Its easy to forget that your clients are seeing your presentation for the first time.
Connect the dots. Show how your product, service or solution will add value for your client. Spell it out. Be direct. This isnt a time to be bashful.
Ready to win results? For the best approach, use these 5 tips to gain new businessfast.
