subject: Why You Need A Seo Specialist ? [print this page] You"ll probably have heard more about the SEO specialist, and how he, she or it can help your brand, than you have about anything else related to making money on the Internet. The reason for that is simple: without a SEO partner of some kind, you are unlikely to maintain a high position in your online market "" or even get one in the first place.
Anyone can do SEO "" all it takes is time and knowledge. But then anyone can fly a plane too. All that requires is enough time and money to learn how to do it in the first place. Question is: would you fly yourself off on holiday?
Of course you wouldn"t. So why attempt to optimise your site without the help of a SEO specialist? The specialist has already invested the time and money in learning the best and most up to date ways to do things to get your brand the exposure it needs.
The specialist has the tools to make it happen too. To continue running (or flying!) with our plane analogy: even if you had a pretty good idea how to fly a plane, would you rather be taken on a long haul flight in your own rattle trap; or on board a state of the art luxury jet plane? That"s essentially the difference between doing your own SEO and relying on the help of a SEO specialist. The specialist just does it better.
One of the greatest obstacles to a business performing its own SEO is time. The real amount of time involved in running a successful SEO campaign for a crowded market area can be quite terrifying and it"s time that you, as a business owner, may not have. You, after all, need spare time to do important things like building your brand and concentrating on your products.
A SEO Specialist will be able to take all the time consuming tasks (like submitting articles and press releases to hundreds of directories) "" leaving you free to get on with the business of running your brand and making it better. Let"s revisit our flight analogy again. If you fly for a hobby, you"re not going to put yourself in a situation where you treat it as though you do it for a living. So unless your company is already a SEO specialist (in which case you probably don"t need to read this!), there"s very little sense in your trying to become one. Specialising in SEO is a full time job "" as is running your own business.
Think of SEO as marketing and you"ll understand it better. You wouldn"t design and run all of your own advertising campaigns "" you would get a marketing company to do it for you. SEO is the same. Bring the experts in to do what they do best "" and leave yourself free to do what you do best.
