subject: Goodness Of Complaints Builds A Happy Consumers Base [print this page] Aim of business is to give the best value according to customers need.Complaints comes when customers don't find the exact solution for their problem.Consumers problem always play a vital role in a business. Because consumers problems brings the necessity of re engineering the product or services on the table.All the famous brand names in business world has developed themselves by a continuous innovation and changes in their product and services to add desired value to their consumers.when it comes to innovation of new version of a current product,its very important to know what are the pros and cons in the current version of product.Innovation of a new version is nothing more than giving more to the consumer.To accomplish the Aim of innovation its very important to keep record of consumers complaints.A feedback system of with the consumers is virtually a backbone of a business.Any genius executive will keep the way of feedback system for consumers easy and simple.This can be accomplish by direct tel complaints cell or direct complaint booth for every region of the target market. complaints can also be received by direct post and email. Aim is to get the complaints from them in every aspect of the product they feel,is not satisfying them.If you dont make the complaining proceses easy and simple for your customer.your unhappy customer will let the world know about their complain .Either you hear their complaints or you loose your new customer just not hearing to your current customers complaints. what happens if you make it easy and faster to reach to you directly for customers complaints.Some times you brand name will get more fame by your apparently unhappy customer.How it is possible ? yes its possible and easy.
Make sure that the person handling the complaints receiving section has a strong communication skill.train every complaint cell operator to show more empathy and be polite to customers.being empathic to more important than solving the problem on the spot.you being empathic to customers problem and complaints makes them feel that they understand them. This way trust on your brand goes up very vastly.when you build a trust with a unhappy customer just by listening to their complaints clam and empathic way that wave of trust will spread very fast to generate more customers to your business.Speed of trust is far faster than anything else.
Goodness of complaints comes when you make your customer easy to reach you.listening to them will benefited you business in two way. It builds trust because
you let them know that you Care your customer and when its time to solve their problem you bring the exact solution for them.
