subject: Webinars And Teleseminars - Get Traffic By Giving Your Audience An Insight Into Your World [print this page] The use of webinars and teleseminars is an effective way on how to market business, especially as a business wanting to provide some visual appeal to your customers online. Below is the explanation:
By hosting an event, it humanizes the product or service you are offering, by putting faces and identities to products. In their minds (and in reality), you're connecting with people on a deeper level than email messages - hiding behind a computer screen. For pre-sales enquiries it is a great way to boost awareness and interest in your product, whilst being accurate and answering questions that matter to the audience.
This intends to break the bond of hiding behind a computer screen, by being more approachable and responding to people more naturally. Maintaining a genuine approach to the presentation is what will help you not only stand out, but make your sales more lucrative. It's extremely difficult to fake it - people generally aren't idiots. Conversions would suffer as a result of a poor presentation, and if things do not feel ok. If you push all the right buttons by giving them solutions, conversions will be sky high. It doesn't take thousands of people to do well - a few hundred will do.
Hosting a successful event takes planning and practice. However, all it takes is one event to get comfortable enough to do more. After multiple presentations, you stand a better chance of getting to know what works and what doesn't and so find out what really will make you much more money in the long-term. In fact, if you really enjoy the topic you are focusing on, then that only inspires you further to make a real success of yourself, as you are giving people the opportunity to sort things out for you.
Remember to account for the following in your presentation: 1. Make sure to take the time to test out your service beforehand, as leaving things til the last minute is a rookie mistake, and a bad line can be realy frustrating both for you and your audience. 2. Never go over the time limit - this is where doing a time trial will show you respect the callers time. 3. If you can over-deliver on what you promise to customers, you raise their expectations - and therefore improve your prospects in pre-sales.
What makes webinars and teleseminars any different from one another? A webinar has the visual effect while teleseminars are 'voice only'. They both work extremely well, but a webinar makes it easier to keep the interest of callers for extended periods of time with visuals.
If you're serious about learning how to market business from webinar and teleseminar events, check out the Complete Guide to Traffic, a course designed for businesses everywhere, for more information.
