subject: Vibrant And Dynamicoutdoor Digital Signs [print this page] Signage is a necessary part of our outdoor infrastructure. Used for wayfinding, warnings, advertising and information, notices and signs are found in almost every outdoor environment. But traditional signage is going through a transformation and a new wave of outdoor digital signs is revolutionising our towns, cities, highways and public buildings.
Since the development of LCD screens, out of home advertising has gone through some dramatic changes in recent years. Airports, shopping malls, subways and retail stores are now full of moving imagery and flashing screens as digital signage has begun to replace static posters and adverts. And with the falling cost of LCD screens, the use of hardware such as outdoor LCD enclosures and the rise of the outdoor TV, outdoor digital signs are beginning to transform the outdoor areas around our cities and towns too.
Outdoor digital signs have plenty of advantages over traditional outdoor advertising. Firstly, with an outdoor digital sign, advertiser can replace adverts remotely, doing away for the need to visit the site to change content. Secondly, each outdoor digital sign can relay multiple adverts on the same space, maximising revenue. Thirdly, adverts on outdoor digital signs have the ability to be scheduled, enabling closer targeting of an audience and taking advantage of certain times of the day, such as meal times or the morning and evening commuter run. Finally, and perhaps offering the biggest benefit to advertisers, outdoor digital signs provide a far more engaging and noticeable form or advertisement or notice than a static sign.
Dynamic
The dynamic nature of outdoor digital signs provides cost savings to advertisers and information providers. Whilst the initial investment of an outdoor digital sign is fairly high, with the cost of installation, networking, the screen itself and the protective outdoor enclosure, savings can be made throughout its lifetime.
Without printing costs, costs in delivering new content and the ability to use a single screen to play content from multiple advertisers, an outdoor digital sign both increases revenue and decreases costs. Of course, outdoor digital signs cost money to run, with electricity bills and repair and maintenance cost needing to be included into the equation, however, with a comprehensive protection system such as an environmental LCD enclosure, which can prolong the life of an LCD screen and protect the screen so avoiding repair costs, and with the low-energy LED backlit screens, these costs can be dramatically lowered.
Vibrant
Because of the eye-catching nature of an outdoor digital sign, able to attract more views and more interaction with its audience, advertising space on the outdoor digital sign becomes more valuable. Not only do the moving images and HD technology (High Definition) make an outdoor digital sign more eye-catching during the day, at night, the sign can really come alive. This also helps boost the value of an outdoor digital sign, especially in town centres with a busy nightlife, as the signs are able to work throughout the night as well as during the day.
Outdoor digital signs provide a modern and twenty-first century approach to a long-established form of advertising. Engaging, dynamic and with cost-saving and revenue benefits, outdoor digital signs are not only changing the way outdoor advertisers operate but also altering the appearance of our towns and cities. Already, famous locations once covered in neon and static 2D signs, such as Times Square in New York and Piccadilly Circus in London, are now filled with outdoor digital signs, using modern HD LCD screens to provide 24 hour, vibrant and dynamic advertising.
