subject: Challenges In The Down Clothing Industry [print this page] Though the down clothing industry has got a lot of golden opportunities, there are still many problems existing in this field. This article tells us what challenges our countrys down clothing industry is facing. It also offers some constructive suggestions to solve those problems. Handling those problems needs the effort from both the government and the manufacturer.
Content:
There are three major down moncler jackets canada clothing manufacturing areas in China: Guangzhou, Zhejiang and Heilongjiang. They not only have markets in China, but also have markets in foreign countries. Down clothing industry belongs to labor intensive industry. China has been one of the biggest down clothing exporters in the world. Down clothing industry is flourishing. It has got a lot of opportunities. However, there are some existing problems in this field. The problems involve various aspects.
The supply of down products exceeds the demand. Over-supply situation often happens in domestic market. The sales are sluggish. Factories have a surplus of products every year. The competition among down clothing manufacturers is disorderly. Some manufacturers moncler quincy women are trying every means to defeat other manufacturers. Vicious competition could make the market lose control and become chaos easily. There are also some "Price Wars": some manufacturers give huge discount, some manufacturers sell down products at a very low price in off-season for a long time. The overall profit of the down industry is going down, which is quite alarming.
If those problems are not handled well, they could lead to disasters in clothing market. The most efficient way to deal with those problems is to set good macro-control. Government should have a wise vision and establish some practical regulations to control the market moncler canada. Manufacturers should take some innovative measures to promote their sales to prevent overstocked products. The most important way is to improve the quality of the down products. Just as the saying said: "Good wine sells itself." However, only have good quality is not enough. Other ways to promote the sales include: establish better marketing strategy, such as making good advertisements. The reason that many brands not well-known in China is because their advertising strength is not enough. If you do not make some commercial advertisements, how can you get other people to know your brand? If possible, you can hire a celebrity to represent your brand; because many customers trust celebrities.
In the mean time, more and more foreign brands have come to China. Their sales share is becoming higher and higher. This unavoidably has exerted a huge pressure on domestic down clothing manufacturers. The competition is getting fierce. It is common moncler chamonix grey that many young people are familiar with foreign fashion, and they know more and more about foreign brands; they prefer to choose foreign brands, thinking the quality is better, and the style is more international and trendy. Some people do not have a good impression about domestic brands. This urges our domestic manufacturers to create big brands which are well-known in the whole world.
With more and more foreign brands coming to China, domestic brands are sure going to lose some market. Therefore, domestic manufacturers should seek markets in foreign countries. The government should give them some preferential policies to encourage the exporters. Manufacturers should know more about the consumption in foreign countries, know the trend of the international fashion, in order to cater to foreign customers
Though down clothing industry is facing various challenges, we can still overcome them and succeed if we adopt proper methods.
