subject: Small Business Internet Marketing Secret Trading Exercising Unveiled [print this page] Small company internet marketing is not about building a domain and "they will come". They will only come after you get into the habit of working on your website regularly.
First your website must feature keywords, but if you sell shoes, you have to understand that if someone puts the word shoes into a browser, millions of results will come up. Here is where longtail keywords come in, which are in essence phrases that someone will put into a browser, as an example "leather shoes". So if you have leather shoes as a keyword you are going to be somewhere in the results . Long-tail keyphrases are very important in getting found on the internet and Google offers a keyword tool that you can use for free to find these often-used phrases.
If you put in the words "leather shoes", Google will display a list of phrases built around that phrase and also tell you how often a selected phrase is employed on a monthly basis. It's a good free tool to start out with, but there are more, better keyword finders that may be used, but you have got to pay for them. The Google keyword tool will return phrases like "red leather shoes", "where to buy leather shoes" etc, and it's down to you to decide which long-tail keyphrase phrases to use. It's best to go for somewhere in mid range of search phrases, say 3,000 to 6,000 / month, any quantity of searches greater than that will have too much competition. Your target is to get on page one of Google's search results which is not easy, notwithstanding what a large amount of marketing "gurus" tell you.
Google likes websites that are constantly updated and contain applicable content. So get into the habit of writing at least a 5 hundred word article every day or so, which is keyword-rich. Use your keywords within the initial few words of your initial part and again in the closing paragraph. Dependent on the length of the essay, use the phrase a couple of times more. If you are employing advertising thru Google Adwords, this will also help Google to serve better targeted advertising to your website.
Then there are backlinks. These are the curse of any website owner. There's no easy way to get around building good important back-links. Do not ever consider purchasing back-links from a link farm, Google knows all about them and will ignore them and will even penalise you for them. There are no Wordpress add ons for building backlinks, only ones that get you back-links thru "do follow" blogs.
Article marketing is a good way to get backlinks as most article directory websites allow you to have at least one link out to your website, so again, you will have to be ready to submit helpful and relevant articles, either directly to an article marketing site, or to many through a "hub" that will distribute your articles to several sites for you. This does not cost a lot and can be a time-saving way of doing it.
Little internet business marketing involves plenty of other techniques we can't cover here but the above points are the most vital and most cost-effective for getting started.
