subject: Imfl Market Outlook To 2015 - Vodka And Brandy: The Emerging Markets [print this page] Executive Summary Executive Summary
The report titled IMFL Market Outlook to 2015 Vodka and Brandy: The Emerging Markets provides a comprehensive analysis on IMFL market. The report discusses in details various aspects such as market size of IMFL, whisky, rum, brandy, vodka and gin on the basis of consumption, per capita consumption, market segmentation, and competitive landscape and company profiles of the major players operating in the country.
The future projections are presented for the base case, conservative case and aggressive case scenario providing an insight on the prospects in the IMFL industry.
IMFL registered a consumption of more than ~ million cases in FY2010 from a consumption level of around 135 million cases in FY2005. This industry has maintained a steady growth of around 10%. The market grew by 11.7% in FY2010 from the consumption volume of around ~ million cases in FY2009.
IMFL is the second largest segment in the Indian alcoholic beverage industry. This market has been further bifurcated into Whisky, Rum, Brandy, Vodka and Gin. Whisky is the most consumed type of IMFL having a market share of ~% with consumption volume of ~ million cases in FY2010. Whiskys market share is decreasing over the period, having lost 2% to other segments (mainly vodka and brandy) over the past 5 years
Vodka is the fastest growing IMFL segment in India. Its growth is rapidly increasing due to increase in pubs, hotels, restaurants, evolving nightlife and consumer preferences. It has grown over the past 5 years at a CAGR of 44.4%.
Indian brandy market is the third largest segment in the IMFL industry. Brandy market clocked consumption of ~ million cases in FY2010 from just 19.4 million cases in FY 2005. This market has registered a 15.2% growth from the previous year (FY2009) consumption of ~ million cases. Over the period of 5 years, the brandy market has grown at a CAGR of 13.8%. The per capita income of brandy is ~ litres in FY2010, which has grown in 5 years at a CAGR of 12.2%
United Spirits Ltd. (USL) is the leading company holding a market share of ~% and registering sales of ~ million cases in FY2010, followed by Pernod Ricard which has a market share of ~% and sales of ~ million cases. There is a close competition between Radico Khaitan and Allied Blenders & Distillers (ABD) holding ~% and ~% of market share respectively.
The McDowells portfolio which includes McDowells No.1 whisky, McDowells No.1 Brandy, McDowells No.1 Celebration Rum etc. has registered sales of over ~ million cases in FY2011. These brands are also the leading sellers in the world in their respective categories.
Key Topics Covered in the Report:
1The market size of IMFL industry including Whisky, Rum, Vodka, Brandy and Gin on the basis of consumption and per capita consumption
2Government regulations affecting the alcoholic beverage and IMFL
3Market segmentation of the IMFL and Brandy market
4Recent trends and developments in the industry
5Competitive landscape of the various players operating in the country in IMFL market
6Company profiles of leading players in IMFL market
7Future outlook on the basis of assumed scenarios i.e. base case, worst case and aggressive case on IMFL (Whisky, Rum, Vodka, Brandy and Gin) consumption and per capita consumption in India, from 2011-2015
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