subject: Steps In Marketing [print this page] Marketing is the process of doing everything to place your product in the hands of prospective customers or it is the process f offering a particular product at the right place and at the right time. It includes the activities of sales, public relations, pricing, packaging, and distribution. Generally, the main objective of every company is to increase their profits at any ways and make a competitive improvement in whatever market that it resides in. However, every business and organizations, their efficient and proper marketing leads to get increased profits and a better customer supports.
However, there have a lot of ways to popular a particular product to the markets. So every business man need to make a well research on current marketing situations, throw elderly marketing guides and audio programs and need to find out something new marketing techniques like trade journal advertisement and email marketings etc.
Some Basic Steps in Marketing
a. Research
Research is one of the important and unavoidable factors in the business fields. However, a better market research helps you to decide how your product or service will be accepted among different areas. A better marketing research will give the ideas of current trends and buying habits of the consumers, what type of products they need, where they stand, what type of products they expecting etc. Maximum try to consider focus groups, surveys and sample distribution to measure customer reactions to your new products. It will be more useful to make an effective marketing strategy.
b. Market Strategy
After the detailed research next step is set an appropriate market strategy. Develop an overall marketing strategy for your new product. Here you can make a better strategy about the Product, Price, People, Promotion, Place and Positioning. Members of your target market not only go online or read the local newspaper so decide better sales channels, advertising methods, geographic coverage and product packaging. A better marketing dissertation will be more helpful to understand the marketing strategies.
c. Plan
With your already prepared marketing strategy, you can plan all activities needed to execute your product launch. It mainly contains the planning and purchasing advertising space, product packaging development, employee training, system upgrades and any business changes needed to support your new products. A better plan is the basic foundation for the smooth running of any business.
d. Action
After the plans, make your plan into actions with exact deadlines for each step. Formulate rapid changes to ensure product success. After launched the new products develop a better plan to build your market. Try to maximum work for product expansions, modifications and diversification to new target markets.
