subject: Hulu Gives Up Selling The Company [print this page] While Hulu's shareholders decided to stop the selling process, but the decision lead them into a new dilemma. Some shareholders' largest customers are the cable and satellite operators, which will see Hulu as a potential competitor.
Since Hulu's shareholders a decided to stop selling this online video site, they must understand that what measures should be taken to develop the company. Disney, News Corp., Comcast and the private equity firm Providence Equity Partners announced last week that they plan to abandon the sale of Hulu and Hulu will focus on planning its future development.
It is said that the two media companies in Hulu that have the right to vote, Disney and News Corp. hope to complete the online video market which is in the early development with the help of Hulu. But they also classified the cluttered the regulatory structure of Hulu. It may need Time Warner and another media company to join as the investors. Time Warner currently owns HBO, TNT, TBS and other TV channels. The spokesman declined to comment. The one that promotes such a change may be Hulu's small shareholder Providence, which has the power to buy all of its investment property within a year.
Hulu primarily provides the streaming TV shows through the Internet. But since the last year, Hulu's future began to be full of uncertainty. As Hulu's shareholder, Comcast's NBC Universal and Hulu executives have differences on the number of new free television programs. Last year, Hulu's shareholders had planned the company to be listed, but later it is shelved. In the June of this year, Hulu began to sell to the outside world.
To retain Hulu has a certain risk for its shareholders. Some shareholders' largest customers are the cable and satellite operators, which will see Hulu as a potential competitor.
It is said that the media company thinks that Hulu can help them expand the scope of programs to enhance the television awareness of the consumers. Hulu may affect the booking of the cable and satellite TV subscribers. The media company develops the plan to prevent these users stop booking service. After all, the service will annually bring more than 300 million of revenue for the TV channels.
Some media executives said, Hulu still has value in maintaining direct links with the consumers. It should not be sold to other companies. Hulu can help media companies to further control the television network brand.
