subject: How To Use Twitter For Small Business Marketing and Networking - Reach Your Target Audience by Using Twitter [print this page] How To Use Twitter For Small Business Marketing and Networking - Reach Your Target Audience by Using Twitter
Twitter can be used to market most any type of business. I
market for several small businesses as well as for myself,
and can tell you that it works for plumbers, insurance
agents, real estate professionals, handymen, dentists, and
more.
No matter if you have a brick and mortar business or work
exclusively on the Internet, put Twitter to work for you and
see what happens.
Get started right away by clicking on the settings tab in
the upper right of your screen. You need to choose a name
when you are first getting set up. I recommend branding your
own name, so see if it is available.
You may have to include a middle initial or full middle
name, but make sure it is a name people will be able to
recognize as being you. Once you add your picture there
should be no doubt that this is you.
Fill out your one line bio completely, describing who you
are and what you do within the 160 characters allowed.
Everyone has the same amount of room, so include what you
can fit into that small amount of space.
Include a link to your blog or other site in the area given
for your more info URL.
For location be sure to choose the city that best represents
where you do business. My city contains numerous smaller
towns, but I use the name of the overall location to attract
people from a wider geographical area. Many businesses now
understand the power of reaching out to others who live and
work close by.
The last choice you have is whether or not to protect your
tweets. You do NOT want to check this box if you are on
Twitter for marketing and business. Leave the box unchecked
so your timeline will be visible to everyone.
Now it is time to tweet. You have 140 characters to say what
you are doing. Every morning I like to say hello with
something about the weather or what I will be doing at some
point during the day. I might write something like:
Good morning all! Meeting with the editor of Santa Clarita
Tidbits magazine @JudithCassis at noon - join us at
Starbucks on Bouquet Canyon
This tweet is 138 characters long, so it will work nicely
for marketing myself and networking in my local city. You
can write about your daily activities, meetings you will
attend, and people you will be meeting with.
When I met Judith, the lady from my example above, we both
took a moment to send out a tweet on our phones before we
began talking. This is becoming acceptable practice for
small businesses that understand the power of leveraging the
Internet to reach their target market online.
Spend some time with this and see how powerful it can be for
your small business.
How To Use Twitter For Small Business Marketing and Networking - Reach Your Target Audience by Using Twitter
