subject: A Career In Marketing [print this page] Marketing is regarded as one of the most important tools in today's business scenario. It is important for every industry to use some or other marketing tools to survive in this competitive world. In today's world, even the smallest consumer goods - be it a pan masala, matchstick box or joss stick - use marketing strategically to improve their business. Some use marketing in the initial stage to spread awareness about the product and some use it to beat the increasing competition and sustain in the business or to build their position. Therefore, a career in marketing can be very challenging and fruitful at the same time.
Some companies want an MBA some are looking for a person who has acquired some professional degree or has some experience in the same field. Some employers do not bother about the academic background but consider work experience and achievements. Some companies offer jobs after graduation only, but it is always easier to get a good job in a big firm if you have done your MBA in marketing or if you are B. com or M. com pass out. Some of the most common corporate positions in the field are brand manager, marketing manager, marketing research analysts, product manager, area manager, field manager, branch manager etc. There are a lot more opportunities present today in the market and if you have the zest to beat the world around you then you can do wonders in your field.
In India, today many institutes offer you MBA with specialization in marketing. All IIM institutes offers you MBA in marketing, ISB, IBMS, Amity Business School, Rai Foundation, JIMS Institute, Indian School of Business and Finance, K Business School are a few institutes which offer marketing at post graduation level. You can go for full-time or part-time MBA as required. If you are working and want give your career a boost up, you can go for part time MBA in marketing. Some institutes offer two year full-time MBA and some offer one year. It varies from institute to institute. But full-time MBA has lot more plus points like it gives you opportunity to meet different people and learn from the experience of the faculty. There you will get practical training through synopsis and industry visit during the academic sessions. So going for a full time MBA always gives you an upper hand. You should always choose the right institute to give your career the right shape.
As India is one of the fastest growing economies of the world, the need of more and more professionals to do the business and give the business a new direction and shape has risen. Presently, we require marketing expert in every field. In agencies- PR, Web designing, Marketing, advertising, or sectors like finance, architecture, media, planning and other. You can start your career as an executive and reach the height of brand manager, VP marketing and CEO. All depends upon your hard work and your capabilities to do more business for your industry. In this field, you grow with the industry, the more business to get in the better salary you take home.
