subject: Tips For Social Media Fundraising [print this page] Advancements in the field of information technology have made social media a powerful platform for fundraising. At present, this form of media has become the most consistent platform to share views and to stay connected with friends and family. Hence, a lot of organizations now-a-days prefer using the marketing potential of the social media sites, such as Facebook and Twitter to promote their events. In this way, they can reach out to a large number of audiences, who can become the potential donors. Here are some tips that can help you in your attempt of raising funds for your organization by leveraging the potential of social media:
Build Up a Strong Community
Building up a strong community in such sites is extremely important before you implement any other fundraising strategy. Maintaining a community can help you involving a large number of people to donate for and support your cause.
State Your Purpose Clearly
The promotion of your cause should be able to convey maximum information to your target audience. Clear and concise information are likely to make positive impression on people. Precisely, you have to let people know why they should support your cause. If people are not sure about how their contribution can benefit your cause, they are not going to support it.
Generate Hype and Buzz of Your Event
Access the marketing capabilities of the social media platform by generating hype around your cause. A catchy tagline and unique avatar ribbons are some of the simple features, which are likely to set you apart from the rest. This also helps in creating a brand identity of your own.
Build a Strong Set up Offline
Social media sites only provide a platform for communication and spreading your message. You may have used a catchy tagline and other resourceful methods to invoke interests in people, but all these are likely to fail, if your organization does not have any physical presence. People are usually interested to know about the organization and its background before making any contribution.
Keep in Touch with the Contributors by Providing Regular Updates
Providing regular updates about your organization and your cause can be one of the ways of staying in touch with the sponsors. You must let the sponsors know how their money is being used and who are being facilitated by it. It will help you to establish sustainable relationship with potential customers.
In recent times, a lot of non-profit organization used the social media as the cost-effective platform for raising funds.
