subject: B2b Marketing - Promote Your Products Internationally [print this page] Do you deal in product or service that is used by other businesses? If so, the good news is that the pursuit of the customers and the direction that is much easier than if you are a B2C organization - which sells directly to consumers. The reason is simply that, in general, potential business customers are not hiding. They are in sight because in most cases they also want to be visible. All you have to decide is who you should target and how best to do it.
I suggest you start a spreadsheet with all the qualities, benefits and PSU written in a list through each page and 'header' write the kind of business you feel you could service. If you cannot get much of a list of potential customers and then go to Google and type in the search box to turn your "games" and see what this entails. Go to any website of any of the companies highlighted in the results pages.
This is the same type of international buyers directory you are looking for in the search box and research the results of the combined company. By going to the websites of these companies can "select and sort" potential targets and those that do not apply.
Although the Internet may be the main capable source of target enterprises, yet do not ignore the conventional sources such as local or national newspapers, monthly magazines, telephone directories and promoting of others.
Ignore the networks at their own risk (we speak of it separately in other articles), but a timely reminder that here should have a profile on Linked In, have a profile on Facebook and Twitter, in addition to membership in organizations like the International Business Network and the Chamber of Commerce.
We have seen earlier in the e-mail marketing and this is the cheapest way to communicate with potential B to b clients. The method of "snail mail" cannot be totally ignored, even in these times of modern technology, especially if you have an idea that attracts attention. The format has to be incarcerated in an envelope.
A word to the wise: No matter how you choose to contact your potential client to ensure that: a) you have a call to action, or b) the monitoring of correspondence by phone. And do not wait weeks or months to get it right. Contact person, while his communication is fresh in your mind.
