subject: How To Sell Internet Business, Auction Or Hidden Sale [print this page] These are natural questions, but the main thing is, do you want to sell internet business or just to test, which price the market would pay for it? This is an important decision to make, because it will determine, whether you use a hidden or public sale. If you want to sell honestly, then you need a decent campaign plan for this project and all the publicity, which you can get.
1. Is The Sale Information Harmful?
Some site owners think, that it is shameful if the site is for sale. Maybe they have never sold a site and do not know, that buying and selling websites is one niche in the internet business. This is the reason, why the sales copy must explain, what is the reason, why the owner wants to sell the site.
However, an owner has to think, if the sale will fail, that the readers,who have read the texts got a positive information especially about the future. If you think this, it is not wise to tell, that the reason for the selling is, that the owner has not enough time to run the site. The site selling information has to work as an advertising for the site too.
2. Should You Proceed Step By Step?
One strategy to proceed is to go step by step. You can start with a hidden sale to get some offers and a better idea about the price level and if this does not lead to a solution, to continue with a public auction, which you will promote effectively using social sites and social bookmarking sites. You can also test various title and description copies during the hidden sale to see, which arguments have the best response from the target group.
3. Who Are Surfing The Websites For Sale Sites?
This is an useful question. These sites are quite popular, because the information is useful for many purposes. The professional flippers is one group, marketers, who are looking for business ideas is another one and the third one is the potential buyers, who want interesting business for the future. Then there is a group, which want a business from a certain niche.
One interesting group are marketers, who seek sites, which have good future potential. For instance a site, which is not a keyword optimized can offer a good future potential, if the new owner optimize it and submit AdSense ads on it. This is the group to which you can offer good future business plan about your site.
4. What Leads To A Better Result?
A serious seller puts so much power behing the selling campaign as he or she ever can. He will promote the selling page with several social and social bookmarking sites to get the maximum exposure. He can also write the texts to the websites for sale site professionally and make sure the location and the look of the offer can compete with the other ones.
5. Are You Serious Or Just Testing?
You just have to choose between these two. If you are a serious seller, you require a public sale with all the promotional support you can get. The promotion alone can lift the offer above the others. Some marketers will see your offer alone, because they can be so enthusiastic about the sales copy.
