subject: Learn The Importance Of Search Engine Optimization Keywords [print this page] When you are building a list of search engine optimization keywords during keyword research, for the first tier keyword, the primary money phrase, you want to go for high traffic, high converting with good competition. For example for the store Planet 13, there is Band Merch. The second tier, going for those categories, SEO services or money phrases, you want to think of what the money phrases are or the different services that you do provide.
So you might provide, for example, celebrant Melbourne. That might be one of those phrases that you go after on this second tier. Then you can try and maybe go for the area which might be geographic location plus keyword. Try and go for that first. Then when you get that, go for the more competitive phrase. When you're building links, you've been building links with that keyword in it anyway. So that is a better way to go. I don't mind going for high competition things or even higher than that first tier.
For example some of the ones that we use are band t-shirts, band stickers, band buttons, they are all category related things. For our business we have SEO company, SEO training, SEO expert. That is comparing an e commerce site with a services based website.
For the third tier, the longer tail phrases, you want to make sure you drill down a little bit deeper. This is where I will take a lot of what those categories are and I'll try and find out what are the sub search engine optimization keywords underneath that and I'll go for those really longer tail phrases. Remember, for tier one we're going to have one keyword. For tier two, we're going to have about ten keywords. This is plus or minus, these are rough numbers. Tier three, I say maybe go for ten or twenty but ultimately these tier three pages, we're just going to keep on building.
SEO now is a game of volume. It used to be you could rank a website with five pages and you still can for very non-competitive terms. But really now, to do some serious damage, you want to just keep building pages to increase search engine ranking. Go for those longer tail things with geographic locations built in, product names and things like that are also good. Just keep building that list. On Planet 13, Metallica sticker, Metallica black t-shirt and for Melbourne SEO Services on our SEO blog that's where we use building our pages to go for those longer tail phrases. We'll go for things like guide to selling a website, video marketing SEO and WordPress or on page SEO.
You can see those longer phrases and if you visualize that, you must start to plan it out in your head and all of this should be already starting to sink in. Be sure to map out your site structure and select what search engine optimization keywords you are going to go for.
