subject: Mobile Advertising The Future Looks Bright [print this page] SMS gateway coupled with other technologies provides a trendy, quick, reliable, efficient and cost effective mobile marketing platform. The entities that provide this setup are called bulk SMS providers. They are the link between you and the mobile network operators.
These entities not only provide standard SMS gateways for regular requirements but also offer customized gateways for specific needs. These customized needs are growing by the day because every company that uses mobile marketing have their own strategies with regards to the frequency of SMS that they send, the target customers and locations.
Further, these providers offer several ways of sending bulk SMS for marketing purpose. You can ask them to integrate SMS gateway in your existing website or log on to their website to send your SMS AD campaigns. They also provide desktop applications and excel to SMS plug-in options, which are extremely simple to use.
Apart from marketing products and services, SMS Gateway can also be utilized for other communication tasks, such as sending alerts to employees and suppliers.
This software provides a cheap option to get your products and services noticed and recognized. You don't have to print leaflets, brochures or banners which are pricey and do not provide wide exposure. This translates into enormous savings for any business.
The rising popularity of Mobile Advertising is due to the fact that many small and medium sized companies who cannot afford television and print platforms opt for this avenue.
How does advertising on small devices work?
The end user creates a small banner advertisement which could be text or image based, which is sent directly to mobile advertising network or advertising agency who forward the same for their clients. In either case this advertisement is finally sent to mobile networks for transmission.
What are the different forms?
Web search, image links, mobile apps and videos are some of the ways to advertise on mobile devices.
As more and more people shift from traditional and outdated handsets to smart phones the popularity of advertising on these devices too will increase correspondingly. The future looks bright.
And with the advent of tablets, which have wireless internet facility and 3G provision, sky is the limit for this 21st century advertising medium.
Cheap Bulk SMS has become a pet marketing avenue for businesses. Apart from premium and economy bulk SMS models, there is yet another option called cheap bulk SMS which as mentioned earlier is extremely cost effective.
It works in the same way as the other two models but may lack in terms of efficiency and reliability.
Here are some of its salient features.
1.Universal coverage
2.It has no expiry period and the credits do not lapse.
3.Exciting and trendy way to send messages, which can be executed via desktop application, website or email-to-SMS method.
4.Create unique identity. Choose your number or name for creating goodwill amongst receivers.
5.Instant reports and alerts.
6.You can create your own customized list of opt-in customers.
