subject: Testing The Efficiency Of Free Classified Ads [print this page] Free classified sites are a great tool in the world of advertising through news papers, periodicals, weekly magazines and online channels. Free classified ads grab the attention of a reader in a much better way compared to the traditional methods. Free classifieds enable small and large businesses, private sectors as well as industries to promote themselves across the globe. Free classifieds involve ads from fashion, insurance, health care, publishing, accessories, music, automobiles, real estate etc. The main purpose of advertising through free classifieds is to promote your products and services, increase sales and returns.
How are free classifieds posted? Free classified ads have written text mostly and the use of logos. Contact information is given along with a detailed description of your product and services. Free classified ads are cost effective and natural. Your classified ads need to be posted on ideal places such as blogs, free classified advertising sites, search engines and networks. Free advertising sites have a larger reach globally and a great exposure for your business. Posting free classifieds on these sites will enhance the sales and services of your business. Posting on free advertising forums are beneficial too. One must keep in mind that the content, design and the offer must be clear as a crystal for the viewer of the ad. Posting your ad on search engines will bring great exposure and generate huge traffic. Blogs are favorite spots for advertisers as they bring popularity.
What are the advantages of posting a free classified ad? Firstly they are free of cost. Secondly, free classified ads are listed throughout the main search engines. This provides consistent viewing by the readers about your business. Free advertising websites allow you to advertise any product and service that you intend to. It is imperative that you give clear information about your products and services which can attract large viewing. A large number of viewers search through free classifieds not only for certain products but also for jobs, property and other day to day related information. Thus free classifieds can be very instrumental in attracting huge website traffic for your business.
Lastly, whether you post your classified ads by payment or free of cost, ultimately you have to reach your goals of generating traffic to your ads and also being able to promote your business by selling your products and services because you are spending your valuable time for this. Therefore it is essential for you to test the efficacy of your ads. How successful are they? So how is this testing done? In the past, advertisers used telephone numbers or post box numbers to test the effectiveness or success of their posted ads.
With the advent of technology, use of internet and online classified advertising these days, it has become much easier to do this .Checking the server statistics will enable you to know which ads have performed well and which sites are good for posting your classifieds. It is ideal to have two sets of the ad copy and test both on similar grounds. This enables you to know which one is performing better. However, instead of discarding the one that has failed to impress, make some modifications and present it to the prospective customers again. This process has to continue for some time until you are successful in your ad campaign. Channel testing is essential to know your success rate. Find out which free online classifieds are giving good results. Provide two separate toll free numbers for your customers and make a note of the one that rings more frequently. Also make a note of which classified ad writing techniques are generating good results. These are some of the means by which you can test how successfully you are proceeding towards your target goals.
