subject: Beautiful Skin Treasure Man Skin Care Bets [print this page] Skin Po Men series continues the brand concept of adhering to the Chinese side, the products involved in cleaning, toning and moisturizing three categories, covering the men's daily skin care needs. In the purchase of the crowd, the men have a clear understanding of skin treasure: one is 20 to 35 year-old female, according to the relevant survey data show that men's skin care products 60% -70% are purchased by women to give men use; the other part is based on the young men's fashion crowd. Price, Cosmetics material the skin located in the Po Men series between 49-138 yuan, the main mid-market.
Bao not only skin, in recent years more and more men's skin care cosmetics companies eyeing this cake, trying to Ms. has become saturated, based on the extension of the cosmetics market product chain, minoxidil further expanding the market. In May this year, Unilever announced its men's care brand Lingshi official visit in China, introduced five men's fragrance and shower gel products. It is understood that the natural Garan's Church Men series will also be listed in October of this year, the popular idol Luo endorsement completed a series of ads have been produced.
In fact, the Chinese men's skin care market competition has been fierce. The first product is launched the Men's Biore Kao, followed by L'Oreal menacing, since 2002 in China since the launch of Biotherm men, now released in Chinese men's family of brands has more than five, trying to on the consumer market at all levels to achieve full coverage. Another giant Procter & Gamble's Gillette, Olay has launched a corresponding series of men to seize the men's skin care market. At the same time, more international brands such as Nivea, Mentholatum, Shiseido, Clinique, Adidas, Biore, Clarins, are also in force in recent years to promote men's products. Filled with foreign brands in the white-hot competitive market, as represented by Goff also trying to win a share of domestic brands.
Data also show that men's cosmetics market is currently less than 5% of women cosmetics, "potential, a small base" is the men's skin care market is facing the greatest embarrassment. There are also related to the industry, glutathione currently on the market operate with an independent brand of men's skin care brand is still relatively small, more skin-care brand or brand extension attached to Ms. development, which is men's skin care market is facing a big problem. "Men's skin care field require more careful development," said Crane song. Source: www.cosprm.com
