subject: Using The Internet As A Tool For Lawn Company Marketing [print this page] We often encounter questions, from lawn company owners and managers, touching on how they can use the Internet for lawn company marketing purposes. In order to understand the basis for this question, you need to appreciate the fact that huge strides have been made in e-commerce: to a level where, today, most people first turn to the Internet whenever they need to buy anything. Anything in this context includes services, such as lawn care services. Seized, for instance, with the urge to establish a lawn, the average person today is likely to turn to his or her favorite Internet search engine, looking for links to the websites of companies that can help with lawn establishment and ongoing lawn care.
Against that sort of background, it becomes essential for any lawn care company owner or manager keen on attaining real success to look for ways of leveraging on the power of the Internet. That would be possible by, among other things, using the Internet as a tool for lawn company marketing. There are steps that can be taken, in order to leverage on the power of the Internet for lawn company marketing purposes among them:
1.Establishment of a website: this is the first step you need to take, if you are keen on using the Internet as a tool for lawn company marketing. And contrary to what many people think, establishing a website is not really expensive. For just a few dollars, you can buy a domain name and a web hosting plan. Your web hosting service provider will probably have a tool through which you can create the website by yourself, if you cant afford to pay a professional designer. Of course, it is better to pay a professional designer, if you can afford it (and professional web design is, by the way, not so expensive nowadays).
2.Online directory listings: once your website is up and running, you need to get people (some of whom will turn out to be prospective clients) to visit it. For this to happen, you need to give the website some exposure. One way in which you can do so would be by getting it listed in directories. Some directories charge for listings, whereas others list websites for free. You can get the site listed in the local lawn service providers directory, the local general business directory, and so on.
3.Search engine optimization: properly done, this can get your website to be ranked favorably by the search engines. This would cause more people (some of whom will turn out to be prospective clients) to visit the website.
4.Pay per click advertising: since search engine optimization takes time to bear fruit, you can in the meantime invest in pay per click advertising. That way, youd have the opportunity to have your website being ranked prominently by the search engines (in the sponsored results sections), notwithstanding its relative newness.
5.Social media marketing: tools like FaceBook and Twitter as well as the social bookmarking sites can help you get more people into your lawn companys website. Some of these would turn out to be prospective clients, and in that way, your lawn company marketing objectives would be achieved more expeditiously.
