subject: Internet Shopping And Trust - Women's Clothing Boutiques [print this page] Cyberspace has been the engine of growth for so many areas concerned with shopping and its no surprise that women's clothing has been at the forefront of this growth. Of course, choice is a fantastic thing, but also brings it's particular problems, in particular when purchasing at a distance. How do we know we can trust the website? Are our payments safe and refundable? How can we be sure of the quality? These queries, and many more, are the ones we should ask ourselves before buying anything on the internet. In the physical market place, it's quite hard for a merchant to trick us, but some do try. In the cyberspace world of commerce it's even easier to buy an item that is not quite what we want, or that has been misrepresented. Clothing web sites for women are very diverse and it pays to shop around.
It has been said that easily the most looked at part of a person's wardrobe is what we have on our feet. It seems that people get first impressions from our shoes, even if they might look at them only briefly. This almost semi-subconscious understanding is a phenomenon understood by many women, but perhaps not that many men. At the basic level, we need to make sure that, whatever we have on our feet, they are really clean and not too worn. Of course, 'new' is sometimes not cool, as it all depends upon the circumstances. Women have always been the leaders in fashion consciousness, normally being adventurous enough to try combinations and colors that would make the men shrink into the pack! Women are also quite happy to wear traditonally men's clothing styles - think chinos for women.
Trust Logos and SSL Certification
Most trust worthy web sites for commerce purchase an SSL certificate, which indicates an elevated level of security for your credit card transactions. Essentially, all information sent to the site and used for your shopping is encrypted, (coded) with military strength algorithms. This signifies that, if any third party were to get hold of the information being transmitted, it would of no use to them. Check for a green strip at the side of the URL in your browser and the SSL Certificate. Fraudulent sites are not able to duplicate this green URL marker. A trust logo, such as eTrust, Verisign or BBB, shows that the site has been checked out by a responsible authority. This tells us that the site is registered, that it can be trusted and also confirms ownership.
