subject: How To Write Internet Business Seo Language In A Sexy Way [print this page] Every internet business, small or bigger one, competes in the information highway, called Internet. If a marketer uses the search engines to find the related traffic, then he has to cooperate with them, which means using the keyword rich contents. But the search engines do not buy anything, the human beings do.
This means, that the creator of the internet business content has to use keywords, so that the searchers can find it, but to write the text so, that it will persuade the readers to do, what the writer wants. The sexy, keyword rich titles are in the key roles.
1. The Keyword Research Is The Key.
All information in the Net is organized and handled using the keywords. Even single sites, like the directories, use keywords, so that their search functions work well. But the keywords have differences. They have to tell, what the searcher will find from the landing page, not too generally and not too narrowly.
The best keyword is a long tail one, which includes the promise to the reader, i.e. a hint of the benefit, which is waiting on the landing page. This kind of a keyword fits quite well to the rest of the text. The role of the generic keywords is to persuade the first time visitors to the site to test, whether they find out, what they need, because it seems, that they do not know it.
2. The Reason To Publish The Internet Business Content Is To Create User Benefits.
The benefit is, what the user thinks is the benefit. In the area of the strong images, the benefit is often a user experience, not a concrete and unique thing, which will solve the problem of the consumer. This sets the content into the different light. The style of the title, as one example, is important, because if the reader likes it, it is a great benefit. To be able to find the like button, means the open way to the heart of the consumer and after that the rationale benefits are less interesting.
3. The Internet Business SEO Language Must Be Sexy, But Not A Sales Letter Type.
Nobody wants to become the object of a sales pitch. The difference between the sales letter type text and a useful and persuasive style is the line in the water. Maybe the border is, when the writer tries to push a certain product or service and not to share useful information.
4. The Quality Is The King.
The quality is, what the writer thinks is the quality. I argue, that we marketers know very well, when we have done something without enough research and thinking. The inner voice is the judge, which informs us, whether we have the reason to be happy about what we have done. The winners will be those, who follow their inner voices and produce high quality information, in a sexy way.
5. Put Yourself Into Fire, They Will Thank You!
I represent the group, which respect those marketers, who write their own contents and obtain their own information. I think, that the uniqueness comes from our personal styles and the benefits to our readers are, what we think are the benefits. Yes, we should use SEO as a strategy and we can write persuasive contents. These two do not kill each other.
