subject: Top Five Affordable Search Engine Optimization Techniques [print this page] With the ever increasing competition among the online businesses, it becomes quite essential to undergo special promotional and search engine marketing campaigns for proper visibility of your site.
Without proper optimization, websites almost get lost in the crowded internet space but then hiring professional optimizers seems a bit expensive thing to do especially when you have just started up with your business or own a very small or medium sized business with quite a petty marketing budget.
This is when you are in need of some affordable search engine optimization tips to learn and execute them on your own. Here youll find some such tips to learn and enhance your SEO knowledge for the better success of your website.
1.Undergo an Exhaustive Keyword Research
Even before you plan to start up an SEO campaign, you need to sort out all your major keywords for which you will be optimizing your site. In fact, it is the very first step to take and is of crucial importance. Your entire campaign depends on this particular step.
So, how you are going to have it done?
Youll have to make out how the searchers search the internet while searching in your niche, what words they use as their search terms. You can simply try searching the net with the words that you think most people might be using. Ask your friends and other how words they might be using. Use Google keyword research tool, also go for some other similar software. Remember, youll have to enter the mind of the searchers and search the way they do it.
What kind of keywords should be chosen?
Your special tools will inform you about which are the most competitive keywords, the easily achievable ones and so on. In the beginning of the campaign you should go for easily achievable targets, so choose the easily achievable ones at the first. After a while you can go for a combination of most competitive and less competitive ones.
Also, go for a mish-mash of long tailed keywords and the smaller ones.
2.Using the Keywords on your Website
So, you have chosen the keywords, right? How you are going to use them and how they are going to help you? First of all youll have to use them on your website itself. The places where youre going to place them include your Meta Keywords, Meta Description, and other tags and finally the content of your site. You shouldnt miss to place your keywords in these places. This is important so that the searchers as well as search engine bots can easily locate your site and make out what exactly it is about.
Once your site is ready and you have included your major keywords in it, now it is time for some easily executable off page optimization techniques to optimize your site for your chosen keywords.
3.Get back links through Blogging
This is a wonderful way to optimize your site. All you need to do is spend some time to create some helpful, useful, attractive, and keyword rich content related to the main theme of your business. For instance if your site sells cosmetics and beauty products, you can write some content related to skin care, storing of the cosmetic products, how to use them, etc. This will easily catch the attention of your audiences. And by placing the links to the related pages of your site, you get back links and your visitors are also redirected to your site, this way you even get traffic.
4.Use those Article Submission Sites
This is another easy and affordable method of gaining back links. You simply need to write some useful articles and submit them to the popular article submission sites. These sites let you submit your links in the authors bios, which helps in getting in bound links. Though the links from article submission dont work that well now as it did in the past, yet they still have some value. But you need to be careful about the submission sites that you choose as some of the sites have lost their value after the change in the Googles algorithm.
5.You are there Let the Social Media Sites tell this.
This is the place where you can tell your audience about your blog posts, your latest content, your products and services and create an instant buzz about your site. This is indeed a great place to get traffic and improve your visibility. But if you really want the social media sites to work well for you, keep updating them regularly, be interesting and relevant, and befriend lots of people related to your niche.
The above mentioned affordable search engine optimization techniques will surely help you get improved ranking and better traffic.
