subject: Quick Tips To Increase Your Landing Page Conversion Rate [print this page] The worst situation for an Internet Marketer to find themselves in is to have people coming to their web pages, but not clicking you their links. Finding yourself in this situation can be very frustrating. Luckily there are techniques that can help you increase your click-through rates. Here are a couple of tips to increase your landing page conversion rate.
This article will focus on three techniques that can be implemented on your landing pages to increase your landing page conversion rate: writing effective headlines, website readability and "call to action" solo links.
Writing Effective Headlines
Headlines are the first think your visitor will see when they land on your website. Statistics show that a website has only 5 to 10 seconds to grab the attention of their visitor before they leave. This means that you have 5 to 10 seconds to tell them what your site is about and what benefit they will get from reading your page. Think about the last website you visited that you actually were interested in and spend more than 30 seconds on. My guess is that the headline on the page grabbed your attention.
An effective headline should do the following:
1. Ask a Question
2. Provide Doubt or Uncertainty
3. Provide a Benefit
Asking a question that your visitors will relate to is very important and should be relevant to the keywords that brought them to your landing page. Give them a introduction to what your page will talk about and instill some doubt. Let them know that if they are not doing something, they could be missing out. Tell your visitors what they can gain from your website. This should ensure that your headline holds enough interest and will increase your landing page conversion rate.
Website Readability
The purpose of a landing page is to offer your visitors information to help them make a better informed purchasing decision. If you have great information and are promoting products that convert well, but your page is hard to read, you will find it hard to increase your landing page conversion rate. Here are four quick tips to consider.
1. Do not use dark text with a dark background. Having black or dark text on a white or light background is easiest to read.
2. Do not use text colors that clash with the background color. Using color schemes that clash can deter your visitors from reading your text and will waste your time. If you want to use a different color text or background, make sure that your readability is not negatively affected.
3. Do not use large text for your main paragraphs. Save large text for links and headlines. The main text of your page should be consistent throughout.
4. Do not waste the "prime real estate" at the top of the page with unnecessary graphics, flash or banners. This is the first thing that will be visible to your visitors. Using a strong headline is always better and will help grab the attention of your potential customer.
"Call to Action" Solo Links
Solo links are most likely to be clicked on by your landing page visitors. They stick out from the main body of your page and are used to add much needed whitespace. Using an attention getting "call to action" phrases in your solo links will help increase your landing page conversion rate.
Effective "call to action" solo links consist of:
1. "Call to action" phrases that will entice your potential customer to click the link.
2. Larger font and a different color than the rest of the text on your page.
3. Centered alignment that makes them stand out.
4. Capitalized words that make the link look stronger and more exciting.
Following these quick tips will help you increase your landing page conversion rate and make those all important sales! It is not always necessary to use all of the techniques all of the time, but using a combination will prove very effective.
Quick Tips To Increase Your Landing Page Conversion Rate
