subject: It Is Wise Of Google And Samsung To Postpone The Release Of Nexus Prime [print this page] According to the analysts, because of the difficulty to attract media's attention, it is a wise move for Google and Samsung to postpone the release of Nexus Prime phone after the death of Apple's co-founder Steve Jobs.
After the death of Steve Jobs, he is respected around the world as a visionary businessman. Moreover, the analysts believe that the death of Steve Jobs will immediately have an impact on Apple's products and Android devices.
For example, Google and Samsung have delayed the release of the new smart phones. Google said: "We believe that it is outdated to introduce a new product when the whole world is expressing their respect to Steve Jobs."
In the meantime, iPhone 4S's bookings on the first day was 1 million units, far exceeding iPhone's first-day bookings of 4 600 000 units in the last year. The analysts said the reason to achieve this record sale may be due to that the smart phone is equipped with a faster dual-core A5 processor and a more powerful camera. It may also because this product is released before the death of Steve Jobs.
It is widely expected that Google and Samsung will release Nexus Prime smart phones on the U.S. wireless show which is held Tuesday. It will be equipped with a new generation of Android operating system code-named "Ice Cream Sandwich".
Some analysts believe that, as Steve Jobs's death is still the focus of media's attention, any new release is difficult to succeed. U.S. market analyst said: "Google and Samsung hope to escape the shadow of Steve Jobs. it is a wise move for Google and Samsung to release the product until the media attention on Steve Jobs is reduced. Other analysts believe that this may be because the ice cream sandwiches system and Nexus Prime phone are not ready for the release. "Google does not spend too much money to promote. This may be in conflict with its partner's concept." The analyst said, "Google is not good at marketing."
The analysts also said that the delay of this release also highlights the intensified competition between Android and iPhone. Even Jobs did not death, releasing the new product a week after the iPhone 4S is released is difficult to play the effect. Timing is everything, and now the timing is unfavorable to Samsung and Google. Samsung has said that the company recently released Galaxy S II handset will offer a larger screen and faster processors than the iPhone 4S.
