subject: Not only about having a website, it's about having a Professional Website [print this page] At a First Glance At a First Glance
Have you ever heard a name, brand or new product and curiously wanted to check on it. I bet the first thing you do is to turn on the computer. Of course you do that, I even google my name at time to time! Your website is a form of advertising, no arguing about that! It's a part of your marketing strategy. If you do not have a website it's just like you keep the door of your store closed and no one can come in and buy something. What a missed opportunity!
If you haven't already considering having a website for your business, your competitors for sure is a one step ahead from you. A well-thought website can generate sales improve company's image and add value to your business. Website can build trust, add credibility to your business and improve reputation.
It's a strong instrument for today's businesses, but only if it's done right. For small and medium businesses hiring a professional web design company sometimes may seem unnecessary. Thats not exactly the right way to achieve your goals. Hiring a professional design company would make the process more efficient and actually it can be a very good investment. If you do it by yourself not only the result can be merely as close but after all you will turn to a company for fixing the mess.
It's not only about having a website; it's about having a professional website
Web Design Companies are specialized in a lot of areas such as programming, usability, flash, SEO, web marketing, etc. and all mixed in a strategy and use wisely can help you boost your sales and return the investment even twice.
Design your website for your clients needs!
A common mistake non-professionals (and sometimes even professionals) make is to design their website without considering the website visitors needs. If you like it, that doesn't mean your target audience will! If you know what your website is about, that doesn't mean your target audience will! Focus on how you can solve their problems, not to perk how cool you are! Try repeating your objectives: boost sales, improve image, and convey trust
Keep your website consistent with your business!
Along with the above point, following the business idea is the key for keeping to your clients' needs. In world full of information no one will care and stay on your website enough to understand how great you are. If most of the people do not understand what the website is about in the first 4 seconds, they would leave. Keeping the website design relevant and consistent with your business is a powerful instrument for leading them to the right way.
Keep it simple!
Keep the focal point of the website. Do not use Splashy pages. Using flash intros and too much animation would kill not only the possibility of good ranking in the organic results, but also it's pretty much annoying. The only time I would suggest to use Flash for whole website is for image campaigns and strengthen the reputation of already well-known brand (good example is http://www.ballantines.com ). Otherwise usage of Flash should be minimal. Do not overdo it with "cool effects"! Balance the design! If are used too much pictures or flash banners it will also make your website to load slowly. That will irritate the user and eventually they will leave.
The cobbler's wife is always worst shod!
Advertising yourself as something you are but people can see that you are not. This is a common mistake among freelance web designers. I have seen websites advertising web design and web development services while their own website looks like "wreck" (sorry for the word). Your website is your own web portfolio and must be presentable. Coding errors and bugs, browsers incompatibility, failing compliance on web standards is intolerable for those kinds of websites.
Make it accessible and user friendly!
The user must navigate easily and understand the structure of your website. Confusing your visitor often means losing them forever. At any time they must know where they are. Contact us for more information.
Give it the necessary functionality!
- Try looking at a beautiful blond Barbie girl!
- It's nice, isn't it?!
- Ok. Try talking to a beautiful blond Barbie girl!
- .?!
This is a bad joke, I know; but it presents what I mean. The luxury package and bow are not everything. Nice looking website will make your visitor stay enough to see you are worth staying more. Todays visitor need interactivity (blogs, comments posts, calendars, etc.)
ToThepoint Solution is a professional web design company that knows ins and outs of designing attractive and effective website. We developed our own web platform allowing us to provide effective, functional and to-the-point solution at affordable prices. We would enjoy the opportunity to speak with you and discuss our solutions and how they might fit your needs. To request information about our technology and services, simply complete the form on our website, and we'll respond with follow up communication specifically based on your request. Of course, take the opportunity to browse this site for answers to some of your questions.
Not only about having a website, it's about having a Professional Website
