subject: Marketing Training Courses - Making Money On Your Chosen Niche [print this page] Most marketing training courses show that the never fail system for creating a business online is picking your own niche. Start building a list, ask the list what they want and then go and grab an affiliate product. There are different ways you can market other people's affiliate products. Make sure that it sells, that they're going to buy whatever avenue you're going to go down.
Once you've proven that, then you create your own product and you do it that little bit better. That is the perfect system. Frank Kern talked about this recently; he had a video out, that is the never fail system. Is there money in the back end? I did an interview recently with a guy called Jim Fleck. He's one of those old school direct response people. He's been around back with Dan Kennedy, Jeff Paul and all of those guys. He's been around for a million years.
We were having a discussion the other day and he said that most people say the money is in the back end. I alluded to the idea that you need to make sure that your numbers are right. But the insight that he gave me was that you need to be focusing on your front end. You create an automated back end system so you generate your products and create that funnel and then you shift your attention across. Most marketing training courses would instruct you to find out what the value of your client is and by doing that, you figure out how much did we sell over a certain period of time and how many clients did we have.
That way you can figure out the value of that client. Then you can say, right, if that is how much they're worth, how much money am I happy to spend to acquire that client? Then you should just shift all of your focus onto lead generation. Make sure that back end is there. Now you just need to focus on that front end lead generation and you need to come up with creative ways to do that.
Some hot tips from me: competition is good. A lot of people get scared off by competition for example in the local search marketing. Don't try and find a niche that nobody is in. If nobody's in it, there is no money to be made. I don't think you're going to stumble across something that someone hasn't seen before. I went after a very competitive niche, the stock market, and I've done very well out of it. Go for competition, that is where the money is.
High ticket is just as easy to sell as low ticket, sometimes easier. Going for that $17 e book there really is not much difference between selling an $8,000 SEO package and a $17 e book. In fact, any of the marketing training courses, will say that it can be a lot easier because the clients you're going to be dealing with are higher quality clients and they're not going to quibble over $17 or $30 or whatever it is. So if you can sell higher ticket things, do it.
