subject: Harnass The Power Of Likes For Facebook [print this page] The like button on Facebook is a revolution that is transforming the way business owners interact with their customers and pick up new customers.
Facebook is the biggest social networking internet site in the world with over 150 million registered users!
The like button is a little blue rectangle showing a white thumbs up icon. It's the way people indicate whether they like something. And as much as it may seem unimportant to you right now, you need to understand how this little button is changing the way we interact - the way businesses communicates with their customers and the way we get new customers.
It truly is remarkable.
Statics show that a whopping 40% of Facebook fans go out and recommend a particular product (thats awesome). Imagine 40 % of your customers actually bragging about you or your business or product ?!! The Like button allows a business customer (or anyone really) to show their support for a fan page, product or concept which reaches all their friends as well.
So what can you do with this?
1. Email marketing
The like button will help you produce a large base of Facebook fans. People that click the Like button on your page will join your fan base, and once you have a message to pass on to them, you can do so by sending an advertising-style email. There is a messaging feature in the administrative console of your fans page which will help you send emails.
2. Inspiration
It acts as an inspiration or stimulation for your fans to get to know you more. By pressing a Like, a user shows an interest in your business. This is a great way to start a personal relationship.
3. Adding more traffic to your website
A like button incorporated into your site or websites will additionally drive Facebook fans to these internet sites and increase your natural internet traffic. A news feed within Facebook will help share information contained on your internet site to FRIENDS of your fans - expanding your reach even further. For example, if you want to send out a message to your list of 10,000 fans (who all clicked on your like button), your message is likely to reach a million users in one day (provided each of the fans has 100 friends on average). That's very powerful!
4. Engaging clients
The like buttons helps business owners keep their fans, customers and friends of customers updated with updates and new products. Think of it as way to deliver people a newsletter, however it won't cost you anything! Nice!:)
Many Facebook users are interested in learning about new content and will always make a comment after discovering the content. Fans who press the like button will deliver more and more individuals to also view your article or fan page and additionally click the button or leave comments or reviews. The more activity and hype you generate, the more people you bring in. Feedback coming back from the business owner will excite them into seeking more information, and increase their desire to try out the new product.
5. Analytics
You can monitor the number of times your like button has been clicked by your facebook community each day by visiting www.facebook.com/insights. There's an analytics component on every Facebook page known as insight, and this will provide information on the demographics of your fans, as well as their daily activities.
