subject: Guide To Basic Link Building Techniques [print this page] Link building can be a scary activity for the uninitiated. Youve made a amazing website, put a great deal of work into optimising its content and probably got a couple of initial rankings in search engines such as Google and Bing. It would seem like the hardest part is behind you, but the truth is youve only reached the base camp of the mountain - the summit of high rankings is a long way off.
So where do you begin? Link building advice offer so many different techniques that its often difficult to grasp which suggestions are worthwhile engaging with and which arent a good match for your firm. Below we list a few frequent kinds of link building as means of assisting you choose which to choose for your campaign.
Websites directories were originally the only way to find a website before search engines existed or become useful. Some of the largest websites on the internet started out being basically directories including Yahoo. Today, despite the fact not many people use directories to actively discover websites, the edge they give for rankings can still be impressive. If your website is non-commercial in nature you may be able to get a free listing in the Yahoo directory, which is probably the most helpful to have a listing in. If your site is commercial however they do charge a fee, which is only worth it if your website is bringing in a very large amount of business from a large geographical area. Next up is the Open Directory Project, commonly known as DMoz, which offers completely free listings for all. They do have strict quality guidelines and a number of of their editors have simply disappeared - meaning that your site may never appear. Other directories exist, those with higher PageRank may be worth a paid submission, but for most using automated submitting services or outsourcing the work to manual submitters in nations with cheap labour will be a better option. Remember that you have more pages on your site than your homepage, and some of these may fit well into categories themselves so dont forget to submit them.
If you read blogs youve probably noticed the occasional piece of blog comment spam, often being unrelated to the content of the blog post. These have a tendency to get deleted fast, but even if they dont they create a damaging impression of the site in question. Our advise is simple: dont use this technique. That doesnt mean you cant make useful blog comments and link to your company from them however. In fact this is a great way of building links and bringing in customers directory from the blog. But do this manually, and if you feel the need for automation only do this in finding the blog post, not making the comment. Also while outsourcing to those who know a lot about your business and have a great grasp of the English language is fine, its not a great idea to outsource this work to non-expert English speakers as the quality of written material is often low. As these links can often bring clients with them try to find the most popular blogs related to your business and make insightful comments there, youll gain both quality links to your business and new customers actually clicking the link at the same time.
