subject: "seek First To Understand, Then To Be Understood" Always Works In Internet Marketing [print this page] Our outlook and perceptions in life can be vastly different from one person to another.
With all these differences, try working together like in marriage, a workplace or even in a business dealings or negotiations?
So how do we go beyond those differences of our individual paradigm and prejudices so that we can all communicate and come up with a solution like a Win-Win situation to conclude a business negotiation or a sale?
The answer is the powerful paradigm shift from being judgmental to being seeking to understanding another person first then to be understood.
You can apply this principle in your internet marketing. You do not just to create a product, a fantastic one that you took almost five years to develop and thought that everyone would buy from you.
If you have not done your proper investigation and research in the marketplace, you will be very disappointed to find that no one is interested in your product. Either you have created one that there is no demand for it or it has become obsolete by the time you put it up for sales in the market. Probably the trend is over by now.
As in internet marketing as shown in the example, you could perform your keywords or phrase research to find out what is people typing in to find out. These keywords are their problems and you need to understand what they want.
If you work from an accurate and well researched understanding of your customer's problems and issues the results will bring in much better returns than if you have not know what type of solutions your prospect wants anyway.
Internet marketing is reckoned to playing doctor. You only prescribe the medicine to your patient after you have made the full diagnosis.
In internet marketing, if you have the confidence in your analysis of those keywords your prospects used, you have the confidence to create a product that match their queries, just like as in the doctor's prescriptions you have seen earlier.
But on the other hand, seeking the customers to understand you would be a different ball game all together because this is the area which is out of your control and circle of influence.
Here is the secret to it:
As an internet marketer, you have to build credibility, integrity and competency in your particular niche. You have to show how knowledgeable and informative are you as it shows in your written article or promotional items that you have produced.
As an internet marketer you would lend your feelings in your emails that you sent to your subscribers, telling them how you feel towards their problems, predicaments and worries. Anticipate what would be their feelings and developments, so that you can incorporate them as you progress along your way in your email marketing campaign. They may feel appreciated that you do care and do business with you.
Remember people buy with emotions and think with logic. Emotion sells. "Seek First To Understand, Then To Be Understood" always works in internet marketing.
