subject: Software Is More Important Than Hardware [print this page] For IT companies, how much a good industrial design can affect the products sales in the end? This is a problem difficult to quantify. As the iPhone that the world is crazy about now, some people think that Apple is already a fashion brand, rather than a pure IT technology company. It is hard to describe exactly clear whether they are attracted by Apple's stylish appearance, smooth operation experience or the rich applications in the end.
FROG in the field of industrial design has a high reputation. It has a long-term cooperation with Sony, Hewlett-Packard, Microsoft and other manufacturers. However, such a strong company's current number of software developers is far more than the number of designers. The software is more important than hardware.
The analyst believes that in the future the design is the master of dealing with the user interface, whether this interface is the industrial look or software user interface, or the application itself. From the development trend of the industry, "soft" power is more and more important.
In fact, as early as the 1990s, FROG set up a digital media sector, involving the user interface design of sites, computer software and mobile device. The general manager of FROG in Asia Pacific told reporters, in fact, now FROG is not defined as an industrial design company. "We provide end to end of product innovation, including product innovation strategy, product concept, design, technology validation, various fidelity prototype, development and implementation of hardware components, market support and so on."
The analyst said that the revenue from software is more and more. There are many hardware and software projects. There are also more integration projects. It is difficult to calculate and compare the specific income. But in the past three years, the market demand for software design and investment grows faster.
Taking mobile phones for example, we can feel more and more apparent that software development is more important than industrial design. The shape of the cell phone may become more compact, but the changes in the software will be more. FROG now has more than 1200 software engineers, more than the number of designers.
In his view, technology is always in constant change. What we have to do is to constantly adapt to the new environment to develop constantly." The cooperation between this old design and innovative Company and the Chinese companies will continue. The software is more important than hardware.
by: Amanda Xia
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