subject: What To Remember When Starting A Floral Business [print this page] Starting your business can be dauntingStarting your business can be daunting. Starting a floral business is just as challenging as any other business. There are so many things to do and so many decisions to make.
1) Whilst there are many things to do just to open your doors, it is important to ensure you address one marketing idea at a time. Don't get overwhelmed by trying to take on too many concepts at once. Take one idea and work at it, you can't do it all. And you certainly can't do it all at once! There will always be another strategy or tip to work on. Marketing is an ongoing thing. Don't look at growing your business as a huge mountain to climb. Don't let the whole idea of developing your business become a big thing.
2) Today you must have a presence on the internet. Keep it simple. Offer your services as a florist in return for someone who knows what they are doing to create a website for you. Again, keep your initial website simple and straight forward - get it done by a professional.
3) Ensure you have a well designed business card. Attach this to all flowers and bouquets that go out. Memory recall is important - your name must be top of mind when your previous customers think of flowers for any occasion. Also carry these cards with you and give them out at any opportunity. The easiest and most cost effective business to get is from an existing satisfied customer.
If you're a florist who is starting a floral business and you really want your business to succeed, your goal must be to be number one florist in your area. You want to discover how to make more money, get more customers for your floral business whilst not having to work all hours. And importantly, you want to enjoy your new business.
Find someone who has started and built up a business before. Use them as a mentor. Someone to ask questions of, or just to hear you out when you have challenges or ideas, or don't know how to solve something. Often by talking to someone who understands where you're coming from can help you come up with your own solutions.
Whether you're a floral designer working from home, or a florist with a retail shop, or you are simply working for someone else, you want to know how to get your business to be top of mind to your customers and your potential customers. You've turned your dream of starting a floral business into a reality, now you want to make it a success.
Starting your own floral business, you'll be looking to survive the recession and outsell the competition in your local area, and to do this you must get the exact marketing advice you need to succeed and thrive in your florist business.
