subject: Digital Signage - Benefits to Educational Institutions [print this page] Educational institutions are always searching for better ways to communicate with students, faculty and administrators. Those methods must be effective, cost-efficient and user friendly. Digital signage networks are proving to be an effective tool for many colleges and universities. Simply put, a digital signage network is a centrally managed network of digital displays driving targeted information, entertainment, merchandising, and advertising messages.
Informs your students
Bulletin board messages are all too often lost among the clutter. Not only that students are already burdened with reams of information, from event calendars, to class notices, to recruiter visits. With digital signage positioned in key gathering places, you're able to efficiently and effectively get important messages to your student body, whether it is emergency bulletins or real-time weather and traffic conditions.
Informs your visitors
Strategic placement in heavy traffic areas such as the student union or admissions office can help communicate to your prospective students and guests. Interactive components like touchscreen kiosks can be useful in way finding; if a visitor wants to find out how to get from the food court to the dorms, they can stop to print a map illustrating a direct path.
Reinforces your brand image
Digital signage can power your school's brand with a consistent message while also elevating the overall perception of your school. Prospective students touring the campus will be impressed by how the university leverages technology. Mascots, logos and your accompanying colour palettes are presented in optimal, true form. The colour and image accuracy of professional grade LCD screens far surpasses the varying reproduction quality of printed signage. Additionally, viewers are able to interact with your school identity using a digital medium on all sensory levels, adding to the overall experience. You have the flexibility of using photo images, movie files, or even relevant live news feeds. School spirit has never been so alive.
Generates extra revenue
Digital signage can offer many fund-raising opportunities, particularly among alumni and local business partners. Many universities choose to sell naming rights to displays, just as any other classroom or stadium-naming opportunity. Screens can also advertise additional student services the school provides, such as food services, stationary and copy centres. Advertising space can also be sold to local businesses that students frequently visit.
Saves on costs
Static posters and banners are costly to replace over time, especially if you want your content to remain relevant and interesting to your audience. Going digital saves a step in the production process by going straight from the design phase to live display.
Helps reduce your environmental impact
Digital signage is an immediate solution to reducing your overall usage of paper, ink and plastics. View TV displays are not only recyclable, but also contain less hazardous materials. In partnering with the Environmental Protection Agency (EPA), View TV has become very active in developing policies and guidelines to create a more environmentally conscious industry.
Digital Signage - Benefits to Educational Institutions
