subject: Use Software Downloads As A Vehicle For Online Marketing For Businesses [print this page] In order to stand a good chance of raising traffic levels for your business, online business marketers need to utilize a range of techniques. A useful and essential part of many successful websites attracting the right traffic to them online, is in fact making use of software downloads. A software download is software, often free or at low cost, which the website offers to all viewers of the website. Acting as a starter for the potential main course of taking up more services from the company, the aim is for the initial download to convey enough of a convincer to draw the user further into the website and hopefully convert in sales.
A company might think offering a free software download is a waste of money. It is true that customers want to see what a company can do before committing any further in a prospective transaction - they do not want to be rushed. As mentioned just now, this means that websites require more from the company concerned, if they are going to stand a chance at drawing in people to visit. One of the best ways is to offer customers something just for visiting the site. The most important question, perhaps, is what software can be made to attract people to download.
The most basic of software downloads would be simple enough, as that already changes the basic user journey on a site to one that includes something useful and free to the target audience. Free screensavers are a tried and tested free software experience used in many genres of website. A screensaver is a cheap software investment and can display graphics or information about the company to the customer. Other instances of free downloads include, reports, e-books and even whitepapers, all of which can be compiled in .exe setup files. Companies, such as those involved in the real estate business, would find it beneficial for marketing purposes to bundle, for example, e-books into a collection of .exe files to focus on a particular topic, which could be the environment.
Useful tools are another popular option to drive traffic. A free step counter, or pedometer based system, would prove popular if featured and available to download from a fitness website.
A software download does not have to be a cumbersome or expensive investment. Instead, it should be a free offer to attract more internet traffic to a company's website. Even if the software in question is something that is perceived as fun, such as screensavers, or something conclusive, like white paper research, the end game is that software downloads are a great way to draw in customers and hence get traffic to your site.
