subject: Exercise Your Mind [print this page] When was the last time that youve been to the library? Not necessarily to check out a particular book, but rather to think, brainstorm, read, write, plan, set goals, etc for your business. In case you havent been in a while, I highly recommend that you find your way back there because it really is a great place to get away, and spend some quiet focused time with your thoughts and ideas. Personally going to the public library is a regular occurrence for me especially when Im writing articles such as this. I usually stop by one of our local Speedway gas stations and pick up a 20oz house blend coffee and put some hazelnut cream in it on my way. Youd think that I would like the fancy Starbucks or Panera Bread coffees (because I have been know to be a little ritzy at times) but they really just dont do it for me like a goodol cup of Premium Blend from Speedway. Plus Im in and out in about 20 seconds there, so that makes a big difference in my mind too.
In any event, back to this library talk. You know, I heard a statistic one time from one of my marketing mentorss, Dan Kennedy, who said (and Im not sure these statistics are exactly accurate, but close) only about 3% of the population has a library card and there are 40% or so think that Elvis is still alive. Notice I said think he is still alive, not believe he is still alive. These people dont believe in an untruth, rather they simply dont have a clueliterally. Dont ask me how these stats are derived, but either way, if the principal of the stats in and of itself doesnt make you scratch your head in disbelief then I dont know what does.
I challenge you to take me up on my suggestion of spending at least 1 hour a week at the library for 1 month. Its kind of like going to the gym, but for your mind. Its not always easy or convenient going in the beginning, but once you get into a grove, its easy to become hooked!
Oh and at the very least, get a library card will ya!
