subject: Find Success With Plastic Surgery Marketing [print this page] If you are a surgeon and own a new office, chances are you are trying to figure out the best way to find new patients and grow your practice. Most surgeons find this task tedious and hate to use up precious time worrying about advertising their practice. Looking for an effective way to publicize your practice doesn't have to take all your attention. Here are a few suggestions on how to best increase your number of patients while doing what you love: caring for those in need.
First, consider hiring an external firm to help steer you in the right direction. Getting good help when it comes to growing your practice will most likely make you money, not loose you money. Do some solid research and find out what companies in your area focus on growing local doctors and dentist offices. Remember: you'll want to find a plastic surgery marketing company that can cater to your specific needs. A plastic surgery marketing plan will be very different from a family practice marketing plan. Find a company that is willing to work with your practice and your needs.
Next, set aside just a little time each day to think about ways to increase your clientele. If you are opening a new practice, you may have to dedicate a substantial amount of time to growing your business. Most doctors hate the thought of taking time away from patients to think about the business end of their office affairs but remember that you need to have people to treat if you want to have a successful practice! Making a little time every day to go over your growth plan will allow you to dedicate all the rest of your time to worrying about your patients and their needs.
Last, inform your staff of any marketing goals you have set. Having your nurses and receptionist on board with your plan will help make sure things are executed successfully. Have a weekly or monthly meeting to discuss where you are with your goals and discuss how you can work harder to achieve them. When everyone works together to reach reasonable goals you will come closer as coworkers and feel a sense of success as a team.
So remember, if you're a surgeon looking to grow your practice, first consider hiring a company to help you set a reasonable plan, then set aside a little time every day to go over that plan, and lastly, make sure your staff is on board with all your growth goals. You will be happy when you have a full patient load and have more time to focus on treating and helping the people who come seeking your medical expertise.
