subject: Unconventional Lessons For Choosing Affiliates To Champion [print this page] There's an old saw in the theater and film world that "directing is 90% casting." While this obviously rubs some ego-motivated directors the wrong way, it's such a popular saying because it's true. If you get the right actor for the right role, you don't need to do as much work as if you grind away with someone who's just inappropriate for the role. Interesting enough, the same basically holds true for affiliate marketing management. The key to success with your own affiliate program is often whether or not you choose the right affiliates. Here's are some lessons from casting directors that hold true for picking the right stars that will make your affiliate marketing management.
One of the first things that casting directors look for is whether or not their actors have any experience, and this is one of the first things that you should look for when filling up your own affiliate program. While it's absolutely possible that you can find someone who has no affiliate experience who will succeed beyond your wildest dreams, it's risky to put too much time and energy into an unknown. When you are looking for super star affiliates to make a big part of your affiliate marketing management program, it's a good idea to seek out people with a proven track record.
There's another saying in casting that argues you should "hire the actor with the shiniest shoes." Essentially this means you should work with people who have themselves together and seem to have their lives under control. Once again the same holds true for filling your own affiliate program. In general the best affiliates are going to be very put together and professional in how they communicate with you and how they present themselves. While there might be some people who are exceptional sellers who are absolute messes in how they deal with you, they generally won't be worth working with. While these affiliates can bring a lot of sales to your own affiliate program, the hassle and stress of working with them generally just isn't worth it.
Finally, you casting directors look for someone who really understands and fits into the role they are casting. With your affiliate program, you want to find someone who understands what you're selling. It's always easier for an affiliate to sell a product when they understand it and understand its market, so you should look for affiliates who either have experience within the niche that your product addresses, or who are members of that niche yourself. While there are people who are able to sell anything to anyone, in general it's better to stock your affiliate program with people who will fit into it as naturally as possible.
Unconventional Lessons For Choosing Affiliates To Champion
