subject: What Is Informational Marketing [print this page] How to build a brand new informational marketing business from scratch
This is a step by step explanation from someone who has been successful in the industry.
What is an informational marketing business? It's selling or marketing information online. You may be saying, no duh. But let me explain a little bit further with an example. Suppose there was an 18 year old girl with a desperate problem. She's a basketball player and she wants to get into a college program, so she really wishes she could dunk. She might go online to find the answer to the problem. She would type something like how to jump higher into Google. She is a desperate buyer and she needs a solution.We as online marketers are there to provide a solution to these people who have a desperate problem and position ourselves in front of them. We position ourselves in front of them by generating traffic, and we provide the solution by creating an informational product that solves their problem.
So here are the steps to setting up your business:
The main thing you need to think about: is something being bought and sold in this market? Have you found a hungry market? Do people recognize that they have a problem? You will want to identify the perfect niche market for your product.
You need to provide value and build a relationship with your market. You do this by giving some valuefree valueto your customers. This could be an interview or a free report. The more valuable, the more people will respect you, and the more likely they will buy from you down the line. By giving away free content, you get in exchange a name and email address and you will be building a list of potential customers.
You can present a solution at this point. In the case of the basketball player, you might offer them a coaching program that will help them add inches to their vertical. Once you've found a solution, you need to provide more. You don't want a market that you provide one small answer and your customers are finished with you. This means you need a market that has enough depth that you can provide a free option, a low end option, and a higher priced option. The first free report could be a quick tips report, the low priced option could be an ebook, and the higher priced option could be coaching/videos/a physical product.
