subject: Phases Of Internet Marketing [print this page] Marketing professionals are very meticulous when it comes to marketing strategy as they know that it is not purely about advertising. Along with promotional strategies come growing trends and innovations; these professionals should know how to use these to their company"s advantage. One of these innovations is the Internet. There are four phases on marketing using the Internet.
The first phase of knowing how to market a product online is to do online research. Address questions about the main competitors and how you have an edge over them. Research on the target market and know their trends. When the trends are laid out, determine your target market and where they are normally found within the Internet. For instance, if they are teenagers to young adults, they might be active in social network sites. If this is the case, adjust the marketing strategy to incorporate the social media.
The second phase is Data Analysis. This will help a company know the different strengths and weaknesses of the business and its competitors. This is normally done so that the marketing strategy can be set in play. For example, in Folsom search engine optimization can be more effective if competing companies do not make use of this. Doing SEO will enable the company to grab a particular piece of the market automatically.
The third phase is strategy development. Here is where the execution of the marketing strategy takes place. To continue with the explanation above, if Folsom SEO is where the competitors are lacking, the business should execute this strategy the right away. Prioritizing which part of the marketing scheme should be the immediate concern. This way, wasting money on other marketing schemes that might not be effective is avoided.
The final phase of marketing is monitoring the performance. In this stage, the company should always keep track on how the marketing strategy is helping the business. If Folsom search engine optimization was doing the company good for a few months but is slowly decreasing in effectiveness, then planning on another strategy should be done as well. This is to ensure that the business runs smoothly.
