subject: Why Is Link Building So Important? [print this page] Do you want your website to come up on the first positions of the search engines when a potential customer is searching for your products and/or services?
If you answered yes, please keep reading.
In order to appear on the first positions of the first page of the search engines, such as Google or YouTube, your website has to be optimized, also know as Search Engine Optimization (SEO). SEO is broken down into 2 main factors, On-Site & Off-Site Optimization to determine the rankings of your web pages.
On-Site Optimization refers to the factors that you CAN control on your web site such as text, links, keyword density and your site map. This is a critical factor as all the On-Site tweaks need to be implemented in order for your site to be search engine friendly.
Off-Site Optimization refers to the ranking factors that you CANNOT control such as all the links coming to your web site also referred to Link Building or back links. Links coming to your website from online directories, Social Bookmarkings, Articles & Press Releases that are published on a media site linking back to your website. This part of the SEO process needs to be managed on a regular basis as link building is crucial to your Optimization process.
Currently, Search Engines consider Link Building to be one of the most influential portions of SEO success. Your back link portfolio is the entire scope of websites that are currently linking to your site directly, this does not include link exchanges. Search Engines are looking for quality back links from relevant websites with relevantcontent. These sites include: Social Web Pages, Directories, Blogs, and finally, purchased one-way links.
In addition to the above back linking, you also receive Local Search Submissions to your back linking portfolio. This will target your audience geographically with local phone numbers, and map directions.
Once you've optimized your website, ongoing Link Building assists your site to outrank your competitors when customers are searching for your products or services. As a small business, startup, or entrepreneur, being found on the first few pages of search engines may be challenging, but it is 100% reachable. Smart SEO strategies provide you with the latest techniques and technologies that will bring your business to where you want it to be.
Focusing on Link Building may seem tedious, but it helps you capitalize on your online endeavors. It is a process that will not only build your website, but also improve your overall business strategies.
Are you puzzled by how Link Building works & what type of optimization works best for your site? If so, check out our "How it Works" section of our affordable SEO website for more information & feel free to contact us!
