subject: Social Media Marketing Ideas For Small Business [print this page] Small business marketing plans must target social media networks for some niche coverage. Social networks are overcrowded and an impactful message can go viral in a couple of minutes thereby bringing 1000s of visitors to your social media business page or website. More visitors can help increase sales, and here are a few effective social media marketing ideas:
1.A marketing campaign on a social media network has a limited shelf life. Tweets, updates, likes, shares, +1's, and more keep getting hit all the time and information gets passed on in seconds. Small businesses must plan campaigns in advance and post them at the right time (for example, if you plan to target special days like Father's Day, Mother's Day, etc., draw up your plans and offers in advance and schedule them in short bursts).
2.Your marketing campaigns can be cleverly tied to current events. For example, when S & P downgraded US debt, you could have a Standard Sale at Poor Prices, where in you could have offered the regular discounts by just giving them a new name! Or, you could have posted an intelligent, witty comment about the event. Business marketing needs creativity, so get your think tank up and put your head down.
3.Write down the known and unknown features about your product and post these in a "Believe it or Not" format. If your posts are sharp and witty, you will get more followers and customers.
4.Hold customer meets at physical locations and use social networks to invite customers and their friends. The meeting can be for introducing a new product, demonstrating a product, or just another event in the life of your business. It can make for a great informal opportunity to strike a rapport with your customers and their pals.
5.Exploit facebook's API. If you are not aware, Facebook allows you to create a store on your app page. Hire a freelancer or regular programmer to create your store to get your Facebook store online. It costs just 10 bucks a month to get your store on Facebook. Now, use Twitter and Google+1 to announce offers and bargains on your Facebook store. Give away promo codes, announce events and do whatever it takes to build excitement and increase customers.
6.Upload helpful product how-to videos on YouTube (remember to include keywords in the description because YouTube is a Google company and the right keywords can get your video on page 1). Now, link to these videos from your social media pages.
These were a few strategies that can help your business marketing plan and get great PR online. Remember that anything can go viral, so try and include some funky stuff along with your regular updates.
by: Michael Griffiths
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