subject: The Best Promotional Products For Your Business [print this page] Some people laugh at the thought of advertising their company with giveaway pens and pencils as it is a marketing strategy that goes back many years. However, as long as consumers continue to use writing instruments on a daily basis it is worth considering them as a way to raise your companys profile. If you wish to attract the attention of younger shoppers, it may be better to use colourful flash drives as they are more likely to use a computer than a pen when they need to make notes.
The above is just one example of how your target audience may affect your choice of corporate giveaways. There are many other things to consider such as the average income of the people to whom you are trying to sell your services, as high earners may be choosier about the type of clothing and accessories they are seen with when they are out and about. For this reason, a luxury car manufacturer may find that promotional products such as printed t-shirts in bright colours may be a bad idea. However, there are no hard and fast rules in marketing so it may be necessary to experiment at first.
Companies that produce environmentally friendly goods will definitely want to avoid any marketing giveaways that cause a lot of damage to the natural world, for obvious reasons. Similarly, if your firm sells vegetarian cookery books then leather handbags could be a very bad choice as a gift for loyal customers. In many cases, a little common sense will go a long way when choosing corporate presents for your company to use and the experience of other firms can be a good guide as well.
Your competitors may not be keen to share their experiences with you but if you observe what they are doing, you could pick up some valuable clues. For example, a corporate gift that they withdraw after a short time is obviously not one that they have found to be effective so your organisation might like to avoid it as well. On the other hand, if they have been giving away sports umbrellas emblazoned with their logo for the last 10 years, it is unlikely that they have done so without good reason.
by: Matthew Acuna
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