subject: Reading The Invisible Ink On Real Estate Flyers [print this page] A fairly understandable picture is drawn to mind if someone mentions flyers. We think of bright-colored paper, and we think of where we usually find one. In my experience, that means either the mailbox where the newspaper is supposed to be, or the debris trail they make as they roll down main streets. Then again there is always the irritation of coming out of the grocery store and having to take them out from under the windshield wipers. The times they don't come to mind though are when they're actually offering something universal and helpful, which tends to be the case with real estate flyers.
Although, who can really be blamed for not taking the time to read all the flyers in the mix. The main point to be made, is that, in general, a quick scan might not hurt.
What's specific about the subject of real estate is the curious nature of a realtor needing to advertise. As we know, it is a buyer's market out there, not a seller's. Chances are realtors would be overspilling withe clients on both end: those buying cheap, and those trying not to sell cheap.
However, it would be a foolish assumption to make. Those flyers aren't just advertising bait. They actually contain a much deeper sentiment people don't often get.
On those flyers people tend to find the basics. As with every company introduction, you always get the name of the person in charge, maybe the name of the person who handed it to you, and then phone numbers and email addresses galore.
After that, the routine is due to be that you, the consumer, must take it upon yourself to have a need for the product or company and then be ready to pay for it. That is the goal in short, right?
In the case of real estate though, the trend is actually a completely different story--a much more satisfying story.
As a result of the present economic recession, real estate companies have needed to find more enticing ways to bring in a larger clientele of business. As a way to manage this, they've gone to conversational incentives. That's to say, that the paper flyer you received may not give a condition, but by mentioning it as the method of referral, you're going to receive something special.
With the flyer in your possession, you'll want to take the appropriate steps into the company's background. By doing so, you ensure your situation in the matter. No one should just become involved for the incentive, no matter what the possible incentive is. It's about having a personal connection more than anything else.
As long as everything with the business seems in order and you're not having any reservations, go after them! Instead of going out of your way to get a hold of them though, just phone them. An easy call on a lunch break will do the trick. A quick introduction and mention of how exactly you knew to get a hold of them will lead to exactly what you were chancing on. Just be prepared for those envious looks, because you just used those real estate flyers they had taken for granted.
