subject: Jv Give Away Events A Modern Way To Access Your Potential Consumers Part One [print this page] The Internet itself changed the method that people buy things. Individuals no longer have to get dressed, drive into town, locate a parking place, stand in line or wear out their shoe leather searching for the products and services that they would like. Three cheers for the Internet!
Internet marketers devised systems in which to connect with their buyer base that were unheard of in the brick and mortar world of advertising and now these giants of innovation have come up with yet one more practice that defies all of the codes of marketing that have been established over the years.
This new and innovative marketing method that Im talking about is called a give away event or a Joint Venture give away event
Can you imagine a group of brick and mortar stores getting together and agreeing to give away free stuff to one anothers clients? I cant either. It isnt likely that Sears is going to give something at no cost to JC Penny shoppers, is it? Brick and mortar stores wouldnt even dream of giving something without charge to stores that are not in competition with them. JC Penny would in no way give something without charge to purchasers of an automotive store even though JC Penny doesnt retail automotive supplies. It just isnt done in the brick and mortar world. But it is done on the Internet.
When this advertising technique originally came on the Internet, the Joint Venture give away was done just between October and mid-December to try to take advantage of the holiday shopping time of year but at present the Joint Venture give away happens all year long.
The concept here is that individuals are other than one-dimensional. Individuals who are genuinely into Internet marketing, for example, also have spouses, kids, dogs, cats, like to ski or buy boats. Individuals who are Keen fishermen may also be interested in getting the best interest rate on their savings or learning to play a guitar. Individuals may belong to one mailing list that reflects their main interest but that doesnt indicate that they are not interested in other products or services.
The truth that people are more than one-dimensional was noted by innovating Internet marketers. They devised a plan to take ample advantage of the varying interests of individuals by putting together the now well-known Joint Venture give away.
Ill also cover further techniques in detail in future articles and videos
Till then
Bye for now
Henry smith
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