subject: Jv Give Away Events A Further Method To Get In Touch With Your Likely Clients Part One [print this page] The Internet itself changed the way that folks purchase things. Individuals no longer have to get dressed, drive into town, locate a parking place, stand in line or wear out their shoe leather searching for the products and services that they feel like. Three cheers for the Internet!
Internet marketers devised systems in which to connect with their client base that were unheard of in the brick and mortar world of marketing and now these giants of innovation have come up with yet an additional method that defies all of the laws of promotion that have been customaryover the years.
This modern and innovative marketing system that Im talking about is called a give away event or a Joint Venture give away event
Can you imagine a group of brick and mortar stores getting together and agreeing to give free stuff to one anothers clients? I cant either. It isnt likely that Sears is going to give something free to JC Penny clients, is it? Brick and mortar stores wouldnt even think of giving something at no cost to stores that are not in competition with them. JC Penny would never give something at no cost to shoppers of an automotive store even though JC Penny doesnt retail automotive supplies. It just isnt done in the brick and mortar world. But it is done on the Internet.
When this advertising technique initially came on the Internet, the Joint Venture give away was done only between October and mid-December to try to take advantage of the holiday shopping period but at this moment the Joint Venture give away happens all year long.
The understanding here is that people are more than one-dimensional. Individuals who are deeply into Internet marketing, for example, also have spouses, kids, dogs, cats, love to ski or buy boats. Individuals who are Keen fishermen may also be interested in getting the best interest rate on their savings or learning to play a guitar. Individuals may belong to one mailing list that reflects their main interest but that doesnt purport that they are not interested in added products or services.
The truth that people are more than one-dimensional was noted by innovating Internet marketers. They devised a plan to take full advantage of the varying interests of people by putting together the now well-known Joint Venture give away.
Ill also cover further practices in detail in future articles and videos
Till then
Bye for now
Henry smith
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