subject: A Winning Formula - A Tag Heuer Watch [print this page] Since its foundation in 1860, the Swiss luxury watch maker TAG Heuer has been leading the field. During the early years of the company its founder Edouard Heuer put down patents for devices still used by watchmakers at present. Heuer also was the number one watchmaker to set up a timepiece on automobiles and also aircraft dashboards, then a couple of years soon after, the first person to make a stopwatch precise to one hundredth of a second. This creation helped the company to become the official timekeepers of the Olympics during 1920, developing a bond to sport that persists till this very day. TAG Heuer also holds the record for the very first watch to measure to an accuracy of one thousandth of a second; achieved in 1965 with the Microtimer chronograph. Imagination, accuracy and also style sit at the companys heart, continually steering it forward to better technological and design innovations. It can be no surprise, then, that the company should team up with another great institution renowned for these qualities: Formula One racing.
During 1933 Heuer had made the 1st dashboard chronograph for racing cars. During 1971 the company had become the official timekeeper for Formula 1 racing, putting its talent for precision in the service of a sport where every millisecond counts. TAG Heuer have sponsored the McLaren F1 team since the 1990s, and designed limited-edition watches for the team that boasted the signatures of the star drivers, David Coulthard and The Flying Finn Mika Hakkinen. Just last year, a whole new line of F1 watches from the company, this time around specially designed for the latest drivers, Lewis Hamilton as well as Jenson Button, was released. With the reliability we have come to expect from TAG Heuer, these watches have been recognized for their mechanical sophistication, bold style, as well as precision craftsmanship.
TAG Heuers dedication to perfection has made them natural partners not just for Formula 1 but also for sport more generally. The business has had its very own crew in the Americas Cup and created a racing monohull for the Jules Vern Trophy. It has also been the official timekeeper of countless sporting events. Maria Sharapova, Ayrton Senna, and Tiger Woods are just a number of the sportsmen and women who have been ambassadors for the brand.
Matching these athletes competitiveness in their respective fields, TAG Heuer has received a multitude of awards for its stylish and cutting edge style. In recent times the Grand Carrera Calibre 36RS has won Most Successful Design at the Fortune China Design Award; the Carrera 1887 has earned Watch of the Year at the Geneva Watchmaking Grand Prix; Popular Science magazine chose the Aquaracer Calibre S the Best of Whats New; the Professional Golf Watch, developed with Tiger Woods, received the coveted iF Product Design Award. The list can continue.
And the innovations keep on coming too. 2004 saw the development of the Monaco V4. A revolutionary watch, it substituted the traditional cogs and wheels with a belt-driven transmission, and also in the process rewrote the rules of watchmaking. In 2011 TAG Heuer attained 2 additional firsts. The Carrera Mikrograph grew to become the first wristwatch to display in the hundredths of seconds, while the Concept Mikrotimer Flying 1000 became the first ever mechanical chronograph to calculate and display in the thousandths of seconds.
Tag Heuer are in front of the pack, as they have been for almost all of their 150 year history; living up to their motto: "Swiss Avant-Garde Since 1860".
