subject: Basic Marketing Ideas For Florists [print this page] Back in elementary school, we get asked by our teachers what we want to be when we grow up. Most children want to be a teacher, nurse, doctor and firefighter to name a few. It is when a person becomes a tween when they realize their God-given talent and they finalize which direction they want their careers to head. After they develop their talent, they start looking for ways to achieve their dream by the time they reach the age of 18 to 20 years old. Aspiring florists seek marketing ideas for florists, those who know how to bake research on ways they can be the number one cake designer and such.
If you're a florist and your goal is to be the number one florist in your area, then there are various marketing ideas for you. In fact, you'll never run out of things to do when it comes to making your business known because of all the strategies that are available; you can even come up with your own if you want.
No matter how good or bad the economy is in your country, there will always be people who will run to you for help - that is what's good about being a florist. The economy may be down, but people still get married, celebrate anniversaries and birthdays, have shower parties and baptize their children. Men also continue to disappoint their partners and they depend on florists to create a bouquet of flowers that can melt their woman's heart.
In this day and age, there are two types of marketing ideas. Offline and Online - or Internet marketing as some calls it. As you build your florist business (if you haven't already), try to build a network of professionals that you can receive clients from. Local marketing ideas are also being used by a lot of people today. Visual advertising like posters or banners can be displayed in meeting places or department stores. Another way of making your florist shop known is writing articles for the local newspaper, magazine or any type of publication.
For online marketing, try sending out e-mail newsletters to people you know and ask them to forward it to close friends and family members. You can also create a Facebook or Twitter page for your company and post in your friends' walls about promos you may have. Having a marketing plan will help you get customers. But you can't have just any type of marketing plan. You need to have a good one, and one book that gives good marketing advice for florists is "Marketing Your Florist Business".
