subject: A Quick Intro To Google Places Seo [print this page] Search Engine Optimization, or SEO, has branched out in recent years to include facets such as social media and local search. Local search has especially benefitted from its own form of SEO, and local businesses are engaging in local SEO more and more often. To give you an example of what local SEO entails, well take a look at some possible strategies to engage in Google Places SEO . Weve talked before about where Google Places gets its data, but how do you use that for a local SEO campaign?
First, you need to make sure your Google Local profile is as fleshed out as it can be. This doesnt include just your basic contact information, but pictures, videos, reviews and other forms of content. Google likes to see that a business is not only active, but generating a community of reviews and responses, so having a vibrant community on Google itself will help.
Secondly, you need to make sure that you not only have profiles for your businesses on websites such as Yelp and FourSquare, but that those profiles are also fully fleshed out and active. This includes video, pictures, stories and even deals and contests as well, as this incentivizes users to come and use these services. Google Places pulls data from these sources, so having these profiles fully fleshed out will go a long way toward making your Google Places page more valuable.
Finally, you need to be included in the lists of third-party local data providers such as Localeze, InfoUSA, Axiom and others. Getting included on these lists isnt free, but Google relies heavily on them to make sure their contact data for the businesses in their database is correct.
These are some of the ways one can engage in local seo for Google Places. If this sounds like a lot of work and it is and you dont feel you have the time or wherewithal to accomplish this, contact 180Fusion. Our Local Maps Fusion solution takes these and other factors into account and helps to raise the rankings of your Google Places page to a place where more people will see it, getting you more traffic and more business as a result.
