subject: How The Internet Has Transformed Shopping [print this page] The last decade or so has seen a real revolution in the way consumers go about their business. Even though it seems like a perfectly natural evolution given the advances in technology of recent years, its impossible to overstate the impact of e-commerce on the global retail sector. Instead of trekking out on to the high street or to the nearest out-of-town shopping centre, consumers can browse through a whole world of goods from the comfort of their own home.
Needless to say, this has lent online retailers major advantage on their bricks-and-mortar rivals with many in the latter group relatively slow to establish an online presence.
However, there are still some potential pitfalls associated with paying for goods and services over the internet. Although shoppers have been particularly enthusiastic in their embrace of online retail, the internet can remain a rather intimidating place particularly the uninitiated. In addition, theres such a wide variety of websites vying for custom, it can sometimes be difficult to tell the reputable outfits apart from the shysters. Because of this, some customers stick to established, highly-publicised sites due to the perceived risk associated with trying different ones.
This can make it particularly difficult for start-up firms entering the market at this stage to grab a share of the market from their competitors. Despite this, its far from impossible to effectively establish a business in the online sector and linking up with a reliable online payment processor can have a significant impact on reassuring nervous customers worried about falling victim to internet fraud. While younger consumers are generally more savvy about which sites are liable and which are not, a growing number of older shoppers are turning to the internet for all manner of products and services. Failing to attract them can put your company at a real disadvantage up against more prominent rivals, and its crucial to take steps so that it is clear your firm can be depended upon.
Another major issue for online retailers is that theyre up against a far broader range of competition than traditional stores. If potential consumers are in some way dissatisfied with what you are offering, they are able to take their custom to any one of a number of websites from all over the world in search of something better. Recruiting the services of a reputable online payment processor can prove a crucial weapon in the fight for survival in todays dog-eat-dog retail market.
by: Tim Bisley
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