subject: The Internet, Intranets, And Extranets In Business [print this page] In the emerging economy there is a new infrastructure, based on the Internet, that is causing us to scrutinize most of our assumptions about the firm. As a skin of networks-growing in ubiquity, robustness, bandwidth, and function-covers the skin of the planet, new models of bow wealth is treated are emerging.
Businesses have become internetworked E-business enterprises. The Internet and Internet-like networks inside the enterprise (intranets), between art enterprise and its trading partners (extranets), and other types of networks are now the primary information technology infrastructure of many organizations. An internetworked E-business enterprise enables mangers, business professionals, teams, and workgroups to electronically exchange data and information any where in the world with other end users, customers, suppliers, and business partners. Companies and workgroups can thus collaborate more creatively, manage their business operations and resources more effectively, and compete successfully in today's fast-changing global economy.
Providing effective service and support to customers before, during, and after the sale has always been a major challenge. But customer care has become even more crucial with the advent of electronic commerce, which has added a vast electronic marketplace in which companies must compete for online customers, who can switch in an instant to their competitors. Uniglobe has responded with a new call center which integrates phone, E-mail, and chat systems for communicating with online and offline customers. All first has added an Internet telephone capability to their customer support ineractions because they found that their customers prefer a more personal type of communications to discuss their banking matters.
Enterprise Communications:
Enterprise communications and collaboration applications support communication, coordination, and collaboration among the members of business teams and workgroups. For example, employees and external consultants on a project team may use the Internet, intranets, and extranets to support electronic mail, videoconferencing, electronic discussion groups, and project websites to communicate and collaborate on business projects. Electronic commerce applications support the buying and selling of products, services, and information over the Internet and extranets. For example, many businesses use E-commerce websites for business-to-business and business-to-consumer sales and support, use extranets so large customers can access the company's inventory' databases, and use a corporate intranet so employees can easily look up customer records stored on intranet servers.
Internal business applications of an E-business enterprise support a company's internal business processes and operations. For example, employees may use an intranet enterprise information portal to access benefits information on a human resource department server. Or a company may link an intranet to the Internet so managers can make inquiries, generate reports, and access corporate databases from anywhere in the world.
by: Rashid Javed
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